Google Search Tests Recently Viewed Label
Google is testing a “recently viewed” label in the search results, next to search result snippets that you have clicked on in your recent search history. This is similar to the you visit often label and the other recently visited examples we’ve seen ov…
How To Replace Your Lost Google Traffic
In mid-2023 we told subscribers to our SEO Theory Premium Newsletter that 8 years’ Bing traffic growth vanished after Bing integrated ChatGPT into its search results. That was a foreshadowing, we said, of what Web publishers could expect if Googl…
Google AI Mode Live In US: Tests Deep Search, Live Search, Personalization, Custom Charts, Shopping & Agentic
Google had a lot of news out of Google I/O, as you would expect. The big item, which we predicted, was that AI Mode is now available to all US searchers without having to opt into it within Search Labs. Plus, Google is testing a number of new features…
Google AI Overviews Expand Again & Lead To 10% Query Growth
Surprise, surprise, as I called it, Google is expanding AI Overviews into more regions. I mean, we saw this being leaked a couple of weeks ago, so it is not shocking news. But at I/O, Google said AI Overviews are “now available in more than 200 countri…
Google AI Overviews Tests Hidden Links
Google seems to be testing hiding the citations, link icons, for the AI Overviews default view. So when the AI Overview first loads in the Google Search results, the link icon is hidden.
Google AI Overviews With Author Names & Citations
Google seems to be testing showing author names and website citations in the AI Overviews. I am honestly not sure if this is new but Christian Kunz said it was and posted about it on his blog and on X.
Google Search Tests Link Icon Box With Anchor Feature
Google is testing a new link feature in the search results, it is in the form of a link box, in the search result snippet, that when you click on it, it anchors you down on the page to a specific portion of that text.
Google Tests Removing Site Names From Search Results
Google is testing removing the site names from the search result snippets and just showing the site’s URL at the top – title link – position of the snippet.
Google Tests Search Results Links In Light Blue Cyan Again
Google is once again testing a light blue color, cyan, for its title links in the search results. Google tested this on and off quite a lot over the years, but Google is testing it again.
Google Begins Rolling Out Discover On Desktop
Since the weekend, Google has started to roll out Google Discover on desktop in many countries and regions. I personally can trigger it in Google New Zealand and some other locations but I am not yet able to trigger it on Google.com in the United States.
Google Search Begins Migrating Off Country Specific ccTLDs
A month ago, Google said it would soon redirect its ccTLD, country specific domains, for Google Search to its Google.com domain. So Google.de, as an example, would be redirected to Google.com. Well, that process seems to have kicked off on Friday, May…
Google Speeds Up AI Mode
Google AI Mode seems like it got a lot faster over the past day or so. Instead of going through the steps of saying thinking about this, searching for results, organizing results, it just now saying kicking off searches and then looking at sites and t…
Google Working To Make It Easier To Share AI Overviews & AI Mode
Robby Stein, VP of Product at Google Search, confirmed Google is working on making it easier to share AI Overviews within Google Search and AI Mode responses.
Google Search AI Shuffle Button
Google is testing a “Shuffle” button in some of its AI generated answers within the Google Search results. When you click the shuffle button, it seems to redo or change up the response Google’s AI gives you.
Google Rethinking Search Stack From Ground Up With LLMs
Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack, from the ground up, with LLMs playing a more fundamental role. The doc said:
Google Search Tests Vertical Search Labels In Autocomplete
Google is testing showing the vertical search category a query belongs to in its autocomplete search suggestions. When you click into the Google Search box, even before you begin typing your query, Google shows search suggestions and some of those sear…
Google Search Testing New Sub/Second Menu
Google is testing a new sub or secondary menu under the search bar in Google Search. This secondary menu, or sub-menu, is below the main search vertical options and is missing the bubble format that we’ve seen Google use for this sub-menu.
Google Tests New Pagination Bar On Mobile
Google is also testing a new pagination bar with page numbers and previous and next icons, instead of the “more search results” button. Bing was recently just testing this too and now I see Google testing it.
Google Updated Its Super G Logo In The iOS App
Google has updated its Google iOS app and with that, the most noticeable change was it updated the super G logo, with a more blended version of the logo. I am not sure if this is going to be the new logo going forward of this is a temporary change for …
Google Navboost Is Not A Machine Learning System & More DOJ Leaks
We’ve only covered the Department of Justice vs Google documents here and there but here are some documents that may be of interest to the community here. Google said Navboost is not a machine learning system, instead it is more of a big table. And t…