Google Search Results Light Background Shadow Color On Hover
Google is testing another search results snippet hover effect. This one will color the background a light gray shadow like color. We’ve seen variations of this before (see articles below).
How To Read Patents For SEO
Seems like everyone wants to be the first to read some fantastic patent and discover the secret to Google’s algorithms. If only it worked that way. If only it were that easy. If only some people weren’t consumed by hubris, announcing great …
Google’s Sundar Pichai Doesn’t Think Web Publishing Is Dead
Nilay Patel of The Verge had a great one-on-one conversation with Sundar Pichai, Google’s CEO. Nilay did put on the pressure around how the changes with AI Overviews and AI Mode in Google Search are impacting publishers in a very negative way, but Sun…
Poll: Most SEOs Are Scared About Google AI Mode
With Google rolling out AI Mode in the US and calling it the future of Google Search, many SEOs are worried about how organic search will lead traffic and conversions for their business and their clients. Well, a small poll showed that most SEO are sca…
Google Search Products Third-Level Overlay With Store Pricing & More
Google Search now lets you see the pricing history and pricing details, including more store details of a specific product, directly from the search results. When you click on the three dots in the product secondary overlay, you get this third-level ov…
Google Search Products Third-Level Overlay With Store Pricing & More
Google Search now lets you see the pricing history and pricing details, including more store details of a specific product, directly from the search results. When you click on the three dots in the product secondary overlay, you get this third-level ov…
Google AI Overviews Tests Query Expansion Tabs
Google needs even more queries, the 10% growth isn’t enough, so Google AI Overviews is testing query expansion tabs at the top of the AI Overviews. We’ve seen variations of this within the AI Overviews, but now they are testing them at the top of the A…
Google Tests AI Overviews Follow Up In AI Mode vs Dive Deeper in AI Mode
Google is testing replacing the “Dive deeper in AI Mode” button with “Follow up in AI Mode.” This is the button you can sometimes see at the bottom of the AI Overview, after you expand the AI Overview within Google Search.
Google AI Overviews With Image Carousel
Google AI Overviews can now show an image carousel that you can swipe through to go to images. I am not able to replicate this myself but it seems like when you click on the images, it takes you into Google Image Search.
Google Shopping Tests New Menu Under Search Bar With Super G Logo
Google is testing a new menu, tab bar, under the search bar within Google Shopping. This new bar most visibly has the super G logo and then contains additional options that take you to search, nearby, deals and for you searches.
Google AI Mode Tracking Referrer Issue A Bug
Google released AI Mode in the U.S. a couple of days ago and Tom Critchlow and Patrick Stox noticed that Google prevented you from tracking referrer data from AI Mode. Well, that turned out to be unintentional and Google said it is a bug and it will b…
Google Search Tests Recently Viewed Label
Google is testing a “recently viewed” label in the search results, next to search result snippets that you have clicked on in your recent search history. This is similar to the you visit often label and the other recently visited examples we’ve seen ov…
How To Replace Your Lost Google Traffic
In mid-2023 we told subscribers to our SEO Theory Premium Newsletter that 8 years’ Bing traffic growth vanished after Bing integrated ChatGPT into its search results. That was a foreshadowing, we said, of what Web publishers could expect if Googl…
Google AI Mode Live In US: Tests Deep Search, Live Search, Personalization, Custom Charts, Shopping & Agentic
Google had a lot of news out of Google I/O, as you would expect. The big item, which we predicted, was that AI Mode is now available to all US searchers without having to opt into it within Search Labs. Plus, Google is testing a number of new features…
Google AI Overviews Expand Again & Lead To 10% Query Growth
Surprise, surprise, as I called it, Google is expanding AI Overviews into more regions. I mean, we saw this being leaked a couple of weeks ago, so it is not shocking news. But at I/O, Google said AI Overviews are “now available in more than 200 countri…
Google AI Overviews Tests Hidden Links
Google seems to be testing hiding the citations, link icons, for the AI Overviews default view. So when the AI Overview first loads in the Google Search results, the link icon is hidden.
Google AI Overviews With Author Names & Citations
Google seems to be testing showing author names and website citations in the AI Overviews. I am honestly not sure if this is new but Christian Kunz said it was and posted about it on his blog and on X.
Google Search Tests Link Icon Box With Anchor Feature
Google is testing a new link feature in the search results, it is in the form of a link box, in the search result snippet, that when you click on it, it anchors you down on the page to a specific portion of that text.
Google Tests Removing Site Names From Search Results
Google is testing removing the site names from the search result snippets and just showing the site’s URL at the top – title link – position of the snippet.
Google Tests Search Results Links In Light Blue Cyan Again
Google is once again testing a light blue color, cyan, for its title links in the search results. Google tested this on and off quite a lot over the years, but Google is testing it again.