DuckDuckGo Passes 2 Million Daily Searches
DuckDuckGo, the upstart search engine that hangs it hat on protecting its users’ privacy, hit a new milestone on Monday: its first day with two million direct searches. According to the company’s traffic page, DuckDuckGo saw 2,211,203 direct searches on Monday — up about 400,000…
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Google Officially Buys Waze, Will Integrate Technologies
Google announced they’ve officially acquired Waze, the popular app based social driven mapping technology. This was expected and the rumors are Google paid $1.3 billion for the Israeli startup company. The big questions are (1) will this acquisition be allowed and if so (2) will Google allow…
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Google: Pages With Bad Mobile SEO Won’t Rank As Well In Future
Google announced this morning they are rolling out search ranking changes to help recognize common mistakes webmasters make with their mobile configurations and auto-correct them in the search results. Google’s Yoshikiyo Kato and Pierre Far said: To improve the search experience for…
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Big AdWords Auction Insights Update: Now Get Competitive Data On Campaigns, Ad Groups, Keywords
In the biggest update since the Auction Insights Report last year, Google AdWords advertisers now have the ability to run reports on more than just a single keyword to learn how their ad performance compares to the competition. The Auction Insights Rep…
Google’s Matt Cutts On Common Disavow Link Tool Mistakes
Google’s head of search spam, Matt Cutts, posted a new video discussing some of the more common mistakes when using the disavow tool. Here are the six most common mistakes, note, the first one is by far the most common mistake out of all of them. (1) The file you upload should be a regular…
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Will Google’s Expected $1.3 Billion Waze Acquisition Be Allowed?
Early yesterday, Israeli business website Globes.co.il said that Google will acquire social mapping app Waze for $1.3 billion. That report has subsequently been all-but-confirmed by others, including the Wall Street Journal (WSJ), which said the announcement could come this week. The WSJ said that…
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Google Doodles Where The Wild Things Are For Maurice Sendak’s 85th Birthday
Beloved children’s book author and illustrator Maurice Sendak is being celebrated today on Google’s home page with an animated Doodle showcasing the author’s work. Users can click the play icon to view an animated wheel of Sendak’s characters. Born June 10, 1928 in Brooklyn,…
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Now Updated: The Periodic Table Of SEO Success Factors
Two years ago, we released ”The Periodic Table Of SEO Ranking Factors.” Now we’re back with an update. We’ve introduced some new elements, adjusted a few rankings and given the table a more encompassing name, The Periodic Table Of SEO Success Factors. Clicking on the image…
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AdWords Image Extensions: Early Reactions & In-The-Wild Examples
The PPC world is abuzz over the news that Google opened its beta for image extensions, which allow AdWords advertisers to include images with their text ads. In these very early days, PPC managers that have had campaigns in the beta are in experimental…
Google Beats Apple & Facebook For Most Favorite Tech Company With 83% Favorable Rating
A Washington Post poll ranking tech giants Google, Apple and Facebook revealed most Americans favor Google. Of the 1,007 Americans surveyed, 83 percent gave Google a favorable rating, while 72 percent gave Apple a favorable rating. Facebook scored the …
Obama Admits “(Not Provided)” Drove Decision To Use PRISM Program
WASHINGTON – Following revelations that the U.S. government’s PRISM program has been secretly collecting information on foreigners overseas from the nation’s largest Internet companies like Google, Facebook and, most recently, Apple, in search of national security threats, President Obama admitted that Google’s policy of hiding keywords in Google Analytics was the deciding factor in moving […]
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Google Testing “In-Depth Articles” Search Results, A New Rich Snippet?
Dr. Peter Meyers, the Marketing Scientist at Moz, formerly SEOmoz, tipped us off to a new Google search interface test. It appears Google is testing showing “in-depth articles” in the search results for local queries. In the screen shot below, Pete triggered these results by searching…
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Google Images Tests New Related Searches User Interface
Google Operating System reports Google is testing a new Image Search interface for related searches. The example given shows images for [nexus 7] and at the top is a carousel of related searches to the [nexus 7]. When you click on one of those related …
State AGs: Google Still Allows & Profits From Illegal Drug Ads
The National Association of Attorneys General (NAAG) is accusing Google of continuing to give consumers access to illegal and counterfeit goods — including drugs — in its search results, and letting sites that deal in such goods to advertise with Google. NAAG has asked Google co-founder…
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Google Claims Searches & Paid Clicks Can Predict Box Office Success With 92% Accuracy
A newly released white paper from Google claims the search engine can predict a movie’s opening weekend performance within 92 percent accuracy based on search query and paid click volume. After evaluating search and paid click data for 99 top box office films in 2012, Google correlated the…
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Mastering PPC: Budgeting Basics
The process of setting up campaign budgets can easily be overlooked when setting up a PPC account or new campaign, but there are a few things you may want to consider which could impact performance. Google and Bing do a great job explaining their budget settings. At a high level, Google and Bing allow you […]
Bing Pushes To Build Marketshare Through “Bing It On” For Faster Airport Wifi
I got a surprise recently on my trip through Orange County’s John Wayne Airport. When I tapped into the free wifi there, I was offered a “premium connection speed upgrade” if I took Bing’s Bing It On challenge. It turns out Bing has been doing this in several airports since…
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Optimizing Google Enhanced Campaigns: Success Starts At Migration
In February of this year, Google made headlines with its launch of enhanced campaigns. Since the initial outpouring of both interest and concern, advertisers have been seeking to understand how enhanced campaigns will not only reshape their campaign st…
Mystery Solved: Why Mobile Safari Searchers Appear To Come “Direct” To Sites Rather Than Via Google
Since September, people using Safari in iOS 6 and searching on Google have appeared to publishers as they’ve come directly to their sites, as opposed to having been driving by search. At last, the reason behind the Dark Google cut-off of data has been found: mobile Safari doesn’t…
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Google AdWords Image Extensions Now In Beta
Today, Google has announced the official beta for Image Extensions in AdWords. The image extension has been spotted here and there in the wild over the past couple of months. It allows AdWords advertisers to display relevant images with text ads. Google will certainly be experimenting with the…
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