A Layman’s Visual Guide To Google’s Knowledge Graph Search API
Columnist Barbara Starr delves into the recently released Knowledge Graph Search API and discusses how SEOs might use this data.
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Eight of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Retailers: GTINs Required By May 16 For Google Product Listing Ads
GTINs will be required for brand name products sold by multiple merchants.
The post Retailers: GTINs Required By May 16 For Google Product Listing Ads appeared first on Search Engine Land.
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Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%
Ads drove more than 7.5 million incremental searches for Super Bowl advertisers.
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The Local Data Ecosystem Just Got A Little More Eco-Friendly
Google recently introduced the Google My Business API, but what does this mean for local business marketers? Columnist Christian Ward of Yext explains.
The post The Local Data Ecosystem Just Got A Little More Eco-Friendly appeared first on Search Engi…
Bidding for top position on a SERP: what does it get you?
It is innately good to see your brand #1 on a search page but I wanted to take a look at the differences between the top and side position. How does the rank of your ad impact its results?
Sorry, No Emoji Allowed In Google PLAs (Frown Face)
The emoji moment was short-lived, if already technically not allowed.
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AdWords App For Android Now Supports Universal App Campaigns
New conversion columns are also available in the latest Android update.
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Attributing Retail Store Transactions To Online Clicks At Keyword Level
Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking.
The post Attributing Retail Store Transactions To Online Clicks At Keyword Level appeared first on Sear…
Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life
Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.
The post Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life appeared first on Searc…
Google Search Partner Network: Friend Or Foe?
To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance.
The post Google Search Partner Network: …
Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction
Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data shows.
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To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads
Company to extend AdWords credits to NGOs under Google AdWords Grants program.
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Get Your Priorities Straight: Structuring Google Shopping Campaigns
A good campaign structure can have a significant impact on performance, but what structure is right for your business? Columnist Laura Collins discusses some options that have worked well for her clients.
The post Get Your Priorities Straight: Structu…
Is Google manipulating autocomplete results for UK political parties?
What do the autocomplete results for the UK’s political parties tell us about the the corporate and political world, and how are they corrupting your search results?
7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
The post 7 Ways Small Busi…
Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop
Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4.
The post Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop appeared first on Search Engine Land.
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Math! Now Available Right In AdWords Custom Columns
Use formulas to get even more out of custom columns in Google AdWords.
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Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality
Columnist Jim Yu explores how Google’s numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future?
The post Search Update Impact On SEO & Conten…
New Google Research: Can The Long Tail Be Covered Without Broad Match?
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.
The post New Google Research: Can The Long Tail Be Covered Without Broad Match? appeared first on Search…