Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.
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What Google’s New Layout Means For Search Marketers
Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns.
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Save Our Search: 3 Reasons Not To Overreact About Losing the Right Rail
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan.
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How Google Is Inventing A “Near Me” Future
As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing.
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Google has launched Accelerated Mobile Pages
It’s been a massive week for the Google SERPs this week and it’s only Tuesday. As well as Google killing Right Hand Side Ads and shutting down its own comparison service, it seems that Google has also launched its Accelerated Mobile Pages project.
Google kills Right Hand Side Ads: what does this mean for marketers and users?
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on what this means for businesses, advertisers and users alike.
Google to close its financial comparison service
Google is to shut down Google Compare, its insurance comparison service, from March 23. The service will be closed in both the UK and US.
Google To Shut Down Google Compare Products In US And UK On March 23
The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance will start winding down Tuesday, February 23.
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FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results
A look at what is changing and what is not on Google desktop search results.
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What will Google’s Accelerated Mobile Pages (AMP) mean for marketers?
Google’s Accelerated Mobile Pages (AMP) project is due to launch at the end of February, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.”
App Indexing & The New Frontier Of SEO: App Packs & App Store Search
In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor Emily Grossman discusses how to rank apps in Google search results, as well as in Google Play and the iTunes App Store.
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Are Dynamic Ad Varieties A Waste Of Your Time?
Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you.
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Which US sites lost the most amount of Google visibility in 2015?
Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to find out who the losers were.
Weekly SEO recap: speed it up!
This week we’ve got to catch up a bit, as I was away on holiday for a while. Luckily Google took it slow in the last few weeks, basically doing nothing really interesting. They did put out a lot of stuff, it just wasn’t all that interesting. Let’s go over the bits that are interesting. AMP […]
Six of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
New In AdWords: Stage Campaign Changes In Drafts, Test Changes In Experiments
Campaign drafts and experiments make reviewing proposed changes and testing those changes more accessible.
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Seven excellent tips for making the most of Gmail Ads
Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes.
A Primer On Automating AdWords With Structured Data
Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads.
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Which US sites gained the highest Google visibility in 2015?
We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it’s time to cross the pond to see which US sites did the best last year.
AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy.
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