Google Cites Local Inventory Ad Successes After Walmart Drops Out
Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores.
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The Essential In-Depth Overview Of PPC Bid Management
What bid management strategies will work to achieve your campaign goals? Columnist and former Googler Frederick Vallaeys outlines how to make the best decisions to maximize efficiency.
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AdWords Top Movers Report Gets A Makeover
Google is updating the Top Movers report with a summary to make it easier to spot areas for AdWords improvement.
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Google Analytics User Permissions
Google Analytics provides the ability to create user accounts with different user permissions because Google recognizes that different people have different access needs. It is very important to understand how administrators can take advantage of that …
Google’s About To Close Your Local Doorway Pages
Today Google published “An update on doorway pages”. The post implies that Google will soon be updating its algorithm to weed out offending doorway pages from the SERPs: Sites with large and well-established doorway campaigns might see a broad impact from this change. While sites with spammy set ups such as multiple exact match domains […]
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February’s Google Analytics Blog Insights to Grow Your Business
Here’s your summary of what happened over on the Google Analytics blog, and in the analytics industry in general, in February and how you and your team can take advantage of these developments!
Who Should Care: Anyone who uses AdWords to advertise and Google Analytics to analyze!…
The post February’s Google Analytics Blog Insights to Grow Your Business appeared first on Seer Interactive.
8 Tools For Google Penalty Recovery
Have you been hit by a penalty, or perhaps suspect as much? If so, columnist Chris Marentis recommends these diagnostic tools for identifying, assessing, and fixing site issues.
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AdWords Search Query Data Now Available Sooner
Search terms and some other data are now available within 6 hours.
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The Evolution Of Google SERPs: Three Key Takeaways From SMX West 2015
We all know search engine results pages look different these days. Contributor Adam Dorfman shares information from experts that quantifies the difference and explains how marketers can cope.
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How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse?
Google’s mobile-friendliness update is coming this April, but should you be rushing to make your site mobile-friendly? Columnist Bryson Meunier explains how to estimate the impact on your site.
The post How Much Traffic Will You Lose From The Upcoming…
Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding
BrandVerity’s Q4 study looks at trademark usage in paid search across 10 industry verticals.
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More Hardcore A/B Testing: V2 Of The Free AdWords Script
After sharing a testing script last month, columnist Daniel Gilbert reviewed feedback and used it to make improvements.
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The Growth Of Direct Answers: How Should SEOs React?
More and more often, SERPs are including answers, not just links to answers. Columnist Mark Traphagen recaps an SMX West panel that explores the effects.
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Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1
GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best practices.
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Meet The Search Engines: Up Close @SMX West 2015
Jenny Halasz recaps the most noteworthy tidbits of the “Meet The Search Engines” panel at SMX West 2015, where representatives from Google and Bing fielded all manner of SEO questions.
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Take These 3 Actions To Ready For Google’s Mobile Search Update
Columnist Aleyda Solis provides recommendations to analyze, optimize, promote & monitor your mobile web search presence.
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Is Google’s Panda Algorithm Creating An Endangered Species?
Occasionally, I find myself connecting with random memories from my childhood that have no reason standing out in my brain. Coincidentally, I remember a movie I saw at age 9 titled The Amazing Panda Adventure. It was a terribly acted family movie where a young American boy visits China and winds up helping his father (who is a zoologist) rescue a panda cub from (and I’m quoting IMDB here) “unscrupulous poachers and saves a panda reserve from officious bureaucrats.” It seems almost fitting that Google would choose “Panda” as a naming convention for an algorithm through which I’ve found some well-intentioned websites get caught in the bear trap of Google’s algorithmic penalty box.…
The post Is Google’s Panda Algorithm Creating An Endangered Species? appeared first on Seer Interactive.
Song Lyrics Hit The SERPs: Analyzing Google & Bing Traffic To 5 Large-Scale Lyrics Websites [Case Study]
Many have noted that 2014 was a bad year for lyrics websites, but contributor Glenn Gabe set out to quantify the impact of search engines displaying song lyrics directly in the results pages. Read on for his findings!
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Google Debuts AdWords Dynamic Structured Snippets
Automated extensions display content from ad landing pages.
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Official: Google Compare For Auto Insurance Launches
Rolling out in California to start, Google is getting into the car insurance business with lead generation.
The post Official: Google Compare For Auto Insurance Launches appeared first on Search Engine Land.
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