Google Rolling Out Consolidated Billing For AdWords MCC Users
Over the weekend, Google announced the roll out of Consolidated Billing for AdWords users managing multiple accounts through an MCC (My Client Center). The new billing system combines invoices for several accounts into one. Consolidated Billing will re…
Google Kills Authorship in SERPs after Realising It Wasn’t Useful
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google Kills Authorship in SERPs after Realising It Wasn’t Useful appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Google Allows Store-Exclusive “Nearby” Product Listing Ads On Desktop
The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall. However, only on mobile devices could retailers promote items that were just available in-stor…
THE TOP 5 USES FOR THE REL=AUTHOR TAG
1. Stick under wobbly table legs 2. Supplement for low carb diets 3. Bitcoin alternative 4. Keep kids occupied at restaurants 5. Wrap dead fish http://searchengineland.com/goodbye-google-authorship-201975
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SEER PSA: Check Your GDN Magazine Ads
Though it may seem like forever ago in paid-search land, back in May Google changed all text ads on the display network to ‘magazine display ads’. Three months later, you are probably asking- why should I care? What do they look like again? Here is what Google sent out as an example of the new […]
DoubleClick Search Announces New Google Shopping Campaigns Tools For Retailers
Today Doubleclick Search launched three new reporting and optimization tools for for retailers using the DoubleClick Search Commerce Suite. Designed for Google’s Shopping Campaigns, which take effect on August 31, new Adaptive Shopping campaigns structures product groups based on similar…
Please visit Search Engine Land for the full article.
A Hack to Track Local Carousel Traffic
Proving the fruit of your labor can sometimes be tricky for anyone working to increase local visibility for a client. If the business is in the local pack, that’s one thing. But if a business appears in the local carousel, things get less clear because they’re ranked horizontally instead of vertically. And even if you […]
The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts
Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the…
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AdWords Adds Single Currency Reporting For Conversion Values
AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same currency as the billing settings in an AdWords account. Ad…
If Account-Level Quality Score Doesn’t Exist, Can It Really Hurt Your AdWords Program?
Google has continually denied that an account-level Quality Score exists — yet this unseen metric still seems to have an impact on AdWords performance.
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Google Says HTTPS Is A Ranking Signal, But It’s Not Really
Is it worth it for webmasters to switch to HTTPS in light of Google’s recent announcement?
The post Google Says HTTPS Is A Ranking Signal, But It’s Not Really appeared first on Search Engine Land.
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New AdWords “Conversions For Optimization” Setting Puts Focus On Key Actions
Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the Conversions for Optimization setting enabled, you’ll now be able to set bid strategies for specific conversion…
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Tips For A Successful PPC Account Takeover
When you’re taking on an existing account, perform these important checks to ensure you start off on the right track.
The post Tips For A Successful PPC Account Takeover appeared first on Search Engine Land.
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Google Launches Ability To Track “Website Call Conversions” In AdWords
Today, Google launched a what’s likely to become a popular new feature for many AdWords advertisers. Website call conversions allow advertisers to track calls that occur after a user arrives on a web site from an ad click. A code snippet dynamically inserts a Google forwarding number on the…
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Reaction to AdWords Close Variant Changes
This week Google announced another big AdWords change that will soon impact campaigns, but this time the change is a bit more familiar. Starting in late September, Google will apply close variant keyword matching to all exact and phrase match keywords. Close variant matching is already an optional setting (which will now be mandatory) within […]
Worried About Pigeon? Just Keep On Truckin’
Pigeon has rocked the local SEO world. How should we respond to Google’s new local search algorithm update?
The post Worried About Pigeon? Just Keep On Truckin’ appeared first on Search Engine Land.
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ComScore: Yahoo Bounces Back From All-Time Low In Search Share
After dropping below a 10% market share for search for the first time in June, Yahoo creeped back above that threshold, according to ComScore’s July search engine rankings. Yahoo checked in with a 10.0% share, a 0.2 percentage point gain over its record low in June. Yahoo had 1.8 billion…
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Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants
Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that advertisers could previously opt out of. The way close var…
These 10 Analytics Reports Will Improve Your AdWords Results
I recently hosted a Hangout for the Google Partners community about how Google Analytics (GA) and AdWords can work together to help improve PPC results. With the speed at which new features get added, it’s easy to overlook one or two cool capabilities so here’s a roundup of 10 of my favorite…
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Google Local Icons & New Real Estate Snippets Spotted
As Google morphs SERP design from desktop to mobile, it appears that it has decided that reading words is perhaps too much to ask of our educationally-challenged fellow users. And so it is now testing icons in the mobile results as shown below: I guess it’s easier to click on a cute picture than try […]
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