Google’s premium-level Ad Grants program no longer accepting applications
The Grantspro program offers non-profits up to $40,000 per month in search advertising grants.
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Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google
A step-by-step look at getting more granular estimates from Keyword Planner.
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The dust has settled on AdWords expanded text ads. What now?
Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads.
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How a Google Analytics change may be skewing your view of SEO’s value
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue.
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Why it’s time to re-evaluate your AdWords account structure
Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure.
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Account-level sitelink extensions coming to AdWords
The new feature is currently rolling out.
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Google Maps update decides which areas are ”of interest” for users
If we didn’t have Google Maps, we’d either never leave our homes for fear of getting lost or we’d have to find our physical maps again.
Google debuts a brand new look for Merchant Center
A much needed face lift also includes some new features.
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Which Areas of SEO Should Brands & Search Agencies Invest In?
In the last few weeks we’ve seen 2 major tooling companies announce a “re-focus” on the Search industry. Specifically, they’ve drawn a line and declared that the core business of tooling for SEO is their priority. The Entire Search Industry Should ‘Re-Focus’ on SEO I think the leadership of Moz and Raven Tools are doing […]
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Google AdWords: the dos and don’ts of callout extensions
Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer that may not be clear by your links and description alone.
With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]
What are Google’s quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates.
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The SEM automation primer
Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for.
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Google now requires more reviews for Seller Ratings to show in ads
The higher threshold will put added pressure on smaller businesses to gather reviews.
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Spell-check your new expanded text ads with this AdWords script
Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage reminds us that you can use AdWords scripts to ensure that your new ads are devoid of spelling errors.
The po…
3 things every PPC beginner needs to try
Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you!
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The way-too-early AdWords holiday testing guide
Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started.
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Online-to-offline search value is exploding with ‘near me’ searches
I thought I would look into a keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop. That phrase is “near me.”
Business names start showing in AdWords Call Only ads
Branding in the headlines should please advertisers.
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Google testing Campaign Groups to forecast & track goal targets across multiple campaigns
Track conversion, spend or CPA performance for a set of campaigns.
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Google says bots are the main target of Keyword Planner changes; a lot of questions remain
Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts.
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