SEO & Redirecting A Site To A Domain With Unrelated Content
Jen Slegg’s post on Google’s Updated Site Move Recommendations for Webmasters is timely in that we are working on multiple large domain migrations at moment – tis the season I guess. As I have often said, redesigning a website and migrating the domain at the same time is the SEO equivalent of diamond cutting. There are […]
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How Google is tackling fake news, and why it should not do it alone
What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle — and already is tackling — this problem.
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How brands can win with omnichannel discovery
Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy.
The post How brands can win with omnichannel discovery ap…
Google’s shift to mobile-first: mobile moments that matter
Columnist Jim Yu outlines Google’s long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.
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Creating Google doodles that ‘Surprise & Delight’: 5 Questions with Doodler Sophie Diao
Offering a behind the scenes glance at the doodle team in action, Diao shares what she appreciates most about her work.
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Here’s an AdWords script to fill empty ad groups
Columnist Daniel Gilbert of Brainlabs makes sure you don’t lose traffic due to missing ads.
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What is an exact match domain (EMD) and why does Google want to punish them?
In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why you should avoid them.
How do our biases impact PPC performance?
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits.
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Five most interesting search news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Ad customizers just got a whole lot more powerful
Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.
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Google adds real-time data to its Popular Times tool in Search and Maps
You can now check whether a shop, bar or restaurant is busy right at this very moment with Google’s new real-time view.
US Presidential election data: searcher intent vs. demographic polling
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.
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Google releases new AdWords improvements and stats ahead of Black Friday
Google is adding more store visits data to AdWords distance reporting, available when measuring geographic performance of your ads.
Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday
The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors.
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Google Home Services Ads roll out on mobile
The ads, which are also being tested on desktop, feature service area maps.
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New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries
Similar to the Showcase ad format introduced this summer, the ads link to Google Shopping pages.
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AdWords Price Extensions spotted on desktop
Google is testing the mobile-first extension on desktop search results.
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Five most important search marketing news stories of the week
This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?
Thirteen things marketers want to know about expanded text ads, direct from Google
AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads.
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5 steps to optimizing your site for Google’s mobile-first index
Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.
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