Guide to Google ranking signals – Part 4: content freshness
This week’s guide to ranking signals continues diving into on-page content factors, with content freshness.
Six most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Plan device-specific user experience strategies with Google AdWords’ bid modifier
Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.
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What’s the Google AdWords Health Score and how is it different from existing tools?
AdWords recently released a Health Score feature that ‘grades’ your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.
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Penguin 4.0 is finally here, Google confirms
After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today that it’s Penguin algorithm update is rolling out in all languages.
Setting up AdWords website call conversion tracking just got a bit easier
Track calls from the phone number on your website with a couple of pieces of code.
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CTR as a ranking factor: what we know so far and how to action it
For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses … read more
Everything you need to know about Google’s ‘Possum’ algorithm update
Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’
The post Everything you need to know about Google’s ‘Possum’ algorithm update appeared first on Search Engine…
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Five solid Google AdWords insights from analyzing half a billion dollars in ad spend
In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords ecosystem.
The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.
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What Netflix can teach us about long-tail keyword research
Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at.
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What is Google Data Studio and how can you use it?
Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out.
The post What is Google Data Studio and how can you u…
Yelp vs. Google vs. Facebook Reviews: which should you focus on and why?
If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be spent.
Guide to Google ranking signals – Part 3: quality content
An algorithm won’t judge for personal taste, but there are some technical things you can do to make sure your content is deemed ‘quality’, not just to spider crawlers but also real human readers too.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google’s latest desktop SERP experiment: a whiter, more spacious background
Google has begun experimenting with a cleaner, whiter, brighter user interface.
The biggest Google ad updates are also the quietest
Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.
The post The biggest Google ad updates are also the quietest appea…
Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues
Google says election-related searches for this election cycle are up 240% over 2012.
The post Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues appeared first on Search Engine Land.
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Search takes to the cloud as users engage with new actions
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.
The post Search takes to the cloud as users engage with new actions appeared fir…
Common PPC mistakes and how to avoid them
Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them.
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