Tempo “Calendar Assistant” Uses Search Like Google Now
Smart calendar app Tempo announced a $10 million “series A” funding round this morning. The app aims to replace the native calendar apps on smartphones. Needless to say that’s a tall order. However the technology behind the app is derived from the same US Defense Department…
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SearchCap: The Day In Search, June 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New To Bing Ads Location Extensions: Directions Links To Maps, Multiple Location Listings, Reporting By Location A …
New To Bing Ads Location Extensions: Directions Links To Maps, Multiple Location Listings, Reporting By Location
A couple of new features are coming to Bing Ads location extensions, which launched launched in March of last year. The features will start rolling out over the coming weeks. Starting today, new detailed reporting is available along with added functionality for setting up location extensions. A…
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Google To State AG’s: We’ve Blocked Over 3 Million Bad Ads From “Rogue Online Pharmacies”
As part of its response to a potential subpoena by the Mississippi attorney general and accusations from The National Association of Attorneys General (NAAG) earlier this month that Google facilitates the sale of drugs without a prescription, among other illegal transactions, Google legal…
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Forrester: Consumers Prefer Organic Search, Not Search Ads, For Discovery
Forrester, in its annual report on how consumers found websites during the past year, discovered that 54% of respondents found websites through natural search results in 2012, up from 50% in 2011. Social networks were the second-most preferred discover…
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Mississippi Attorney General To Subpoena Google For Illegal Sale Of Prescription Drugs
Mississippi attorney general Jim Hood will subpoena Google records and emails to determine if Google facilitated the sale of drugs without a prescription and other illegal products, including counterfeit copies of movies, games and music. “Google is aiding and abetting criminal activity and…
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Search, Answers & Knowledge Graphs Galore
Google is leveraging the knowledge graph brilliantly, while others have their own version of knowledge graph search. As the knowledge graph changes the SERPs, Google is pushing adoption of semantic technology, gradually replacing its traditional SERPs based on links. The search giant’s…
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Maps & Metros: Surviving And Thriving In Local Search
Last week I attended the SMX Advanced session, “Maps & Metros: Surviving And Thriving In Local Search,” moderated by Matt McGee with speakers Mike Blumenthal, Mary Bowling and Mike Ramsey. It’s extremely challenging right now to recommend new “advanced” SEO methods…
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SearchCap: The Day In Search, June 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis Microsoft has released an upda…
New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis
Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword performance analysis on the Yahoo! Bing Network. From the new ribbon at the top of the page (shown above), the Keyword Suggestions tool provides keyword and bid research in one place….
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AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns
When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has announced that advertisers will be able to control the copy in sitelink details. New description fields have been added to…
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How Search Retargeting Kick Started The Programmatic Marketing Revolution
Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago. But,…
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The Quintessential Marketer Scientist
Philosopher kings. Warrior poets. Scholar athletes. These compound nouns embody the grand ideal of the “hybrid” — those rare individuals who fuse multiple disciplines and talents into an epic combination. They’re larger-than-life heroes of history and literature. Modern marketing…
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Google Changes Ranking Advice, Says Build Quality Sites Not Links
On May 27th, Google has quietly updated the rankings article within the Google Webmaster Help documentation. The change is to keep Google consistent with their general change in messaging that content is what webmasters should focus on, not links. Prev…
Homepage Sliders: Bad For SEO, Bad For Usability
One of the most prevalent design flaws in B2B websites is the use of carousels (or sliders) on the homepage. Carousels are an ineffective way to target user personas, which ends up hurting the site’s SEO and usability. In fact, at the recent Conversion Conference in Chicago, about 25% of the…
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Best Practices For Google Enhanced PPC Campaigns
If you do any pay-per-click marketing, you are no doubt aware that on July 22, 2013 Google is transitioning all AdWords accounts from “legacy” to “enhanced” campaigns. Google gives account owners the option to make the switch over sooner, but after July 22 Google will make the switch for you. If…
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Social Tactics For The Search Marketer
Search marketers tend to live in their own little world. They use their own language. In spite of these differences, search and social digital marketing disciplines are irrecusably connected. Like our big blue marble, we can all live in separate countr…
SearchCap: The Day In Search, June 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting 2 Million Another week, another traffic record in t…
DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting 2 Million
Another week, another traffic record in the alternative search engine space. DuckDuckGo (DDG) tweeted this morning about its latest milestone: more than three million direct searches in a single day. As the company’s traffic page shows, it happened on Monday when DDG had 3,095,907…
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