SearchCap: The Day In Search, July 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Google Maps App Gives Users More Search Functionality & Navigation Features Google announced today the release of a new Google Maps app for Android…
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New Google Maps App Gives Users More Search Functionality & Navigation Features
Google announced today the release of a new Google Maps app for Android devices, with iPhone and iPad versions soon to follow. According to the announcement, the new Google Maps app will include more search functionality and updated navigation features…
Bing Ads Developer Center Launches: Resource Hub Shortens Wait For Token Access To Seconds
Today Microsoft launched Bing Ads Developer Center, a resource hub for developers working with Bing Ads. The Bing Ads Developer Center features API information, code samples, feature updates, tutorials and documentation and a revamped developer forums. Developers can get a single user…
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Enhanced Campaigns Barely Impact CPCs, But Bing Ads Gains Share In Q2 [RKG Report]
Google AdWords enhanced campaigns have had negligible influence on general Google trends so far, according to RKG’s Q2 Digital Marketing Report. However, Bing Ads continues to draw market share in clicks and ad spend. According to RKG’s tracking, Google AdWords has lost spend share for…
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Google’s Matt Cutts On Why Links Still Rule & How SEOs Go Wrong In Getting Them
Eric Enge has published an interview with Matt Cutts, Google’s head of search spam. The interview is similar to the format he published in 2010 with Cutts, but in this interview, the topic revolved mostly about link building and what is wrong with how SEOs do it today. In short, Matt Cutts…
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What B2B SEO Professionals Need To Know About Marketing Automation
A few weeks ago, Marketing Land covered the release of an update to the Digital Marketing Depot 2013 B2B Marketing Automation Tools Buyer’s Guide. The 61-page report covers “key trends impacting the marketing automation software market, as well as detailed information about the leading pure…
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SEOs Say Links Rule Now, Content & Authorship Will Rule Later, In Moz 2013 Ranking Survey
Matt from Moz (formerly SEOmoz) has released a preview of some of the data from their search ranking factors survey they produce every other year or so. The preview shows us that SEOs still place most value on links and then keywords on the page. But l…
Single-Keyword Ad Groups: Maximizing Mobile Performance With Enhanced Campaigns
In early February of 2013, as part of the most debated AdWords update in recent history, Google introduced the concept of mobile bid adjustments, giving search marketers the power to optimize bids across devices for a single campaign. Though these adjustments were originally introduced at the…
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AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing
Ad copy testing is one of the foundation blocks of PPC campaign optimization. Yet, as any PPC manager knows, it can be laborious, time-intensive, money-consuming, or take eons to get enough data to make a call and move onto the next test. Jonathan Nels…
SearchCap: The Day In Search, July 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey] What’s one key difference between companies that are successful…
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SPONSOR MESSAGE: Page One Power Boosts Search Rankings with Relevant, Sustainable Links
Page One Power is a custom link building firm based in Boise, ID that focuses on relevancy and transparency. We build high-quality, sustainable links for world class bands and mom & pop shops around the globe. Our in-house team of professional writers and researchers is the best in the…
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50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey]
What’s one key difference between companies that are successful with SEO and those that aren’t? According to a new study from Ascend2, it’s this: Successful companies integrate social media into SEO strategies and tactics more extensively than companies that struggle with SEO. The…
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Are Google’s Results Getting Too Ad Heavy?
Are Google’s search results getting too ad-heavy? A new blog post suggesting that Google’s non-paid listings make up only a tiny fraction of the entire page has sparked some discussion, though the exact percentage actually varies on how you count what’s on the page and from…
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4 Link-Tastic Tips From SMX Advanced
As most people know, SMX Advanced took place out in Seattle a couple weeks ago. While there was only one session truly dedicated to link building, link building tips were still flying around the Bell Harbor Conference Center! Thankfully, I was there to…
Google: Guest Blogging For Links? You Better Nofollow Those Links.
Marie Haynes spotted two video responses from Google where Google’s John Mueller, said in general, it is best you nofollow links in stories you write, especially when those stories are guest blog posts for the purpose of link building. In general, that is Google’s advice. If you link to…
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SearchCap: The Day In Search, July 8, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Two Local & Voice Search Improvements In Latest Google Glass Update Two search-related improvements made their way into the latest Google Glass software…
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Two Local & Voice Search Improvements In Latest Google Glass Update
Two search-related improvements made their way into the latest Google Glass software update. Google announced the XE7 software update last week, but the public post about it focused on the device’s first web browser and several new “OK Glass” voice commands. The detailed release…
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AltaVista Officially Closes — What Will Pawnee Do!
We mourned the closing of AltaVista when it was announced at the end of last month. But today’s the day it actually closed. No more AltaVista. Gone. Perhaps no one will suffer as much as the inhabitants of Pawnee, Indiana. The fictional town from the TV show Parks & Recreation has…
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Register for SMX East Today! Save with Super Early Bird Rates
Join us for Search Marketing Expo – SMX East and immerse yourself in three days filled with game changing SEO and paid search tactics that drive traffic and sales. Don’t miss the event 100% devoted to the search marketing community, October 1-3 in New York City. Register for SMX East now and you’ll…
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Today’s Google Logo Marks The 66th Anniversary Of The Roswell UFO Incident With A Video Game
In early July of 1947, sightings of an unidentified flying object were reported, along with crash remnants found near Roswell, New Mexico. While a public information officer from the Roswell Army Airfield initially published a release on July 8, 1947 stating a “flying disk” had been…
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