SearchCap: The Day In Search, July 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Logo Marks The 407th Birthday Of Rembrandt van Rijn Google has dedicated today’s homepage to Rembrandt van Rijn, marking the Dutch painter and…
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Google Logo Marks The 407th Birthday Of Rembrandt van Rijn
Google has dedicated today’s homepage to Rembrandt van Rijn, marking the Dutch painter and etcher’s 407th birthday. The Google logo includes a self portrait of the artist standing in front of a “Google” etching. With more than 40 remaining self portraits, Rembrandt was known…
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Google To Take Action Against Fake Search Results Injected Into Browser History
Google made a clear stance late Friday on the Google Webmaster blog that they will not tolerate webmasters pushing deceptive search results to searchers through the use of browser history spamming techniques. The technique uses a method of detecting a click on the browser’s back button. When…
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5 More Landing Pages Tests To Improve Performance
Now that you’ve had a chance to implement 7 Landing Page Tests You Can Run Tomorrow, I have a few more weapons you can add to your SEM testing arsenal to improve landing page performance. 1. Don’t Provide Too Many Options In the last 10 years, I’ve only seen a home page convert…
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Use Twitter Cards For Branding & Local SEO
I’ve written before about the benefits of using various semantic protocols to improve your search engine optimization efforts. Using Schema.org markup and geotagging webpages can help search engines associate your website with online business listings, and a variety of semantic markup types…
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Best Rates for Search Engine Land’s SMX East Expiring Soon – Register Today!
Optimize your paid search, SEO and internet marketing campaigns. Attend Search Engine Land’s SMX East in New York City, October 1-3. Register before Super Early Bird rates expire next week. Build your own program by selecting tactical sessions across our multi-track agenda including:…
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Desktop Search Activity Up 12% YOY In June, 4th Straight Month Of Double-Digit Gains [comScore]
Desktop search activity continues to rebound, and was up 12 percent year-over-year in June according to the latest comScore qSearch data just out today. ComScore estimates that there were 19.2 billion “core” desktop searches last month. That’s down four percent from the 20 billion…
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SearchCap: The Day In Search, July 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Schmidt: Hollywood Should Take Content Pirates To Court Google’s Eric Schmidt says that the entertainment industry should focus on taking…
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Google’s Schmidt: Hollywood Should Take Content Pirates To Court
Google’s Eric Schmidt says that the entertainment industry should focus on taking content pirates to court, rather than just trying to get Google (and other search engines) to remove pirate sites from search results. His comments, reported by Variety, came yesterday during an impromptu chat…
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Search In Pics: Google Star Wars, Legacy Excite Swag & Glass Cake
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Star Wars At Google: Source: Google+ Google Rope Sign: Source: Google+…
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Analyzing Cost-Per-Click Inflation In The Marketplace
In any pay-per-click auction environment (like paid search), the average cost-per-click (CPC) represents the result of a complex auction algorithm which includes multiple factors, such as: Competitiveness level Quality Score Bidding strategy Seasonalit…
Quality Score Explained By A Former Googler
With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important than ever to make sure your ads have a great ad rank. But CPCs are on the rise – so unless you can improve your conversion rate so you can increase…
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Yahoo Image Search Now Serving Up Getty Images For Travel Related Search Queries
According to today’s announcement, Yahoo Image Search has been updated to deliver Getty Images for travel-related searches. When a user performs an image search on a specific place or country, Yahoo will serve up a collection of Getty Images from the location. Users can hover over an image to…
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SearchCap: The Day In Search, July 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Finally, Auto-Tag Bing Ads URLs For Google Analytics: Bizible Debuts Free Tool The ability to auto-tag destination …
Finally, Auto-Tag Bing Ads URLs For Google Analytics: Bizible Debuts Free Tool
The ability to auto-tag destination URLs in Bing Ads has been one of top product requests for the platform for years now. Manual URL tagging is ire-inducing, error-prone and a real impediment to many advertisers even running campaigns on Bing Ads. If you use Google Analytics and don’t tag…
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SMX East Agenda Posted – Register Now To Save With Super Early Bird Rates!
Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Check out the agenda, featuring three days of tactic packed sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on Septem…
The Perils Of Parallax Design For SEO
First it was Flash, then AJAX, and now…. parallax design. As SEOs, we often find ourselves butting heads with Web designers over website design and usability. Certain design approaches and techniques, while helpful for usability, may not be ideal for SEO purposes. But that doesn’t mean…
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All Hail Quality Score – King Of The AdWords KPIs!
(Property of HBO) The high-level relationship between Cost-Per-Click and Quality Score is well known: the higher your Quality Score, the lower your cost per click. Earlier this year, I published some research data showing how, as average Quality Scores…
Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report]
Covario reports overall pay-per-click (PPC) spend accelerated, rising 22 percent from Q1 and 23 percent year-over-year. Mobile PPC spending outpaced overall growth, increasing 39 percent from Q1 and 132 percent year-over-year. Mobile accounted for 16 p…
Google’s Matt Cutts: Rankings Won’t Drop If Site Goes Down For Short Period Of Time
Google’s head of search spam, Matt Cutts, posted a video explaining the consequences of a site going offline and how that can negatively impact that site’s ranking in the Google’s search results. In short, a site that temporarily goes offline for a short period of time, such as…
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