Bing To Add Alerts For Child Abuse On Pedophile Related Queries; But Google Rejects The Idea
Bing has confirmed they will be adding a new pop-up alert of some sorts for those who search for images of child abuse, according to the BBC. This is to be launched in the UK after the UK Prime Minister attacked Google, Bing & Yahoo over not doing enough to stop child pornography. Google has…
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Keys To Working With New Search Clients: Planning, Communication & Setting Expectations
I recently conducted a series of interviews with four successful and respected local search experts. The interviews focused on the all-important client-agency relationship and examined four key stages, from winning new customers to retention of long-te…
Link Building Outside The Box: Outreach & Content Refreshing
Link building is a staple of most SEO campaigns. Some methods are scalable and automated, while others are similar to old-school public relations. One thing most can agree on is that methods always need to adapt to keep up with opportunity and algorith…
Freeloading An SEM Audit Will Cost You
I recently got introduced to the Director of Marketing at a very prominent travel company with an equally impressive SEM budget. The director wrote me an email stating that he was “very interested” in talking and wanted me to come to his office right away with an audit of his campaigns,…
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In Memoriam: Ilya Segalovich, Search Engine Pioneer, Leader & Visionary
Ilya Segalovich, co-founder of Yandex, Russia’s largest search engine, was disconnected from life support on July 27. During routine cancer treatment, he unexpectedly slipped into a coma earlier in the week from which he did not recover. I had the honor of knowing Ilya personally. In addition…
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Bing Ads Goes Live In Australia And New Zealand
After months of planning, today Microsoft announced the launch of Bing Ads in Australia and New Zealand. In a joint partnership with Mi9, joint venture between Microsoft and Nine Entertainment Co. The addition of Bing Ads gives Mi9 its first foray into…
Google Changes How AdWords Quality Score Is Reported
In a post today, Google announced it is updating the way AdWords quality scores are reported. The changes will roll-out globally over the next few days. The updates are designed to “tie your 1-10 numeric Quality Score more closely to its three key sub factors – expected clickthrough…
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SearchCap: The Day In Search, July 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases Google has quietly updated the link…
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Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases
Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines. Th…
Search In Pics: Tumblr At NASDAQ, Google Glass Melting & Google Lego Station
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Tumblr Opening At NASDAQ: Source: Tumblr Google’s Lego Station…
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Bienvenue En France: How To Do Search Marketing With A French Flavor
A while back, Rand Fishkin of Moz visited Paris for the SMX conference held there. One of the things he mentioned to me was how surprised he was at some of the misconceptions that exist. “Paris doesn’t live up to any of its stereotypes,” he said. “There’s dog crap on…
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Google To Shutter Its Google+ Local iOS App Next Month
With the newly updated Google Maps app for iOS out, Google has announced its plans to shut down the Google+ Local app for iOS on August 7th. There’s been no official announcement that I’m aware of yet, but both 9to5 Mac and Mark Traphagen posted a Google email detailing the shut down…
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Did Google Maps Lose England, Scotland, Wales & Northern Ireland?
The United Kingdom (to use its short name) is a complicated country, actually made up of four countries across two islands. If you were looking to understand it better, forget Google Maps. That’s because the service has lost the constituent countries of England, Scotland, Wales & Northern…
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SearchCap: The Day In Search, July 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yandex Q2 2013 Revenue Up 35% From This Time Last Year Russian search engine giant Yandex released its Q2 2013 fina…
Yandex Q2 2013 Revenue Up 35% From This Time Last Year
Russian search engine giant Yandex released its Q2 2013 financial results today, reporting revenues at RUR 9.2 billion or $281.2 million, a 35 percent increase compared to their Q2 2012 report. According to the statement, Yandex CEO Arkady Volozh claimed, “Yandex delivered strong financial…
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SPONSOR MESSAGE: Enterprise Web Analytics Tools: The Marketer’s Guide
In this Marketing Guide, learn about the latest trends, opportunities and challenges facing the market for enterprise web analytics, especially considering the explosive growth in social media marketing and analytics. Drawing from interviews with indus…
RIP Ilya Segalovich, Yandex Co-Founder & CTO
Ilya Segalovich, Co-Founder & CTO of Russian search engine Yandex, has died suddenly at the age of 48. Segalovich had been responding well to cancer treatment before unexpectedly succumbing to complications early this morning, according to a statement released by the company. Segalovich…
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Bing Product Ads To Run In Closed Beta Through Holiday Season
Upon hearing the news that Adobe was releasing support for Bing Product Ads through its Media Optimzer platform, I asked Microsoft about about the status of the product ads launch. In a new statement to Search Engine Land, David Pann, GM, Microsoft Advertising Search Group, said: “We are on…
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“Big Data” Is Not “Big Data” Unless It Gives You Actionable Insight
Occasionally, marketers want something because the media attention around it demands it. There was a time, not too long ago, when CMOs sent urgent, late-night emails to their teams asking about their “link-shortening strategy.” In some ways, “big data” technology falls into…
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Overthrow The Tyranny Of Paid Search Budgets
Budgets are a fact of life for many paid search program managers. Budgets are essential for some firms, unnecessary but required nevertheless for others; and, on too many occasions, an onerous impediment to success in paid search. I’ve argued in the past that many in the e-commerce space…
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