PPC Excel Tips For Every Level: Part 1, Huge Time Savers For Beginners (And Beyond)
Excel is that must-have tool for managing, analyzing and reporting on paid search campaigns that is impossible to know too well. Many of us are self-taught — picking up tips and tricks here and there — which makes it even harder to know what shortcuts and secret powers we’re…
Please visit Search Engine Land for the full article.
The 7 Types Of People Who Want To Help You Build Links
With so much of link building focused on creating actual relationships these days, the idea that you can build high-quality links without people seems preposterous. Yes, I know there are still things like directories and post submissions but, come on… a real person has to approve those, right?…
Please visit Search Engine Land for the full article.
Search Engine Land’s Most-Shared Stories on Facebook for 2013: How To Survive Google, Plus A Joke Here & There
Search marketing friends — welcome, welcome! It’s time for another installment of our Search Engine Land Year In Review series. We’ve toured through the top news stories and those that were most tweeted – now it’s time to scope out the articles, tutorials, resources,…
Please visit Search Engine Land for the full article.
A Paid Search Christmas Carol: Learn From The Ghosts Of SEM Past, Present & Future
‘Twas the night before Christmas in the search marketing department and SEM Director Scrooge was heading out hours before his staff. “Director Scrooge,” said one of the young SEM analysts, Tiny Tim. “It’s Christmas Eve. The gang and I wanted to know if we could get a paid search management tool for…
Please visit Search Engine Land for the full article.
A 7-Step Guide To Maximizing The Reach Of Your B2B Content
Forrester Research recently released a report called Put Distribution at the Heart of Your Content Marketing, which addresses an issue of increasing importance within the content marketing world. Many marketers are very focused on writing top quality content. The process of brainstorming, creating,…
Please visit Search Engine Land for the full article.
Google Is Looking Into Rap Genius Linking Scheme Masked As Affiliate Program
Yesterday, John Marbach exposed the popular music side, Rap Genuis, for starting an “affiliate” program in order to get unnatural links pointing to their web site. After it was exposed, Matt Cutts, Google’s head of search spam, said, “we’re aware and looking into…
Please visit Search Engine Land for the full article.
Happy Holidays From Google On Christmas Eve: A Recap Of Google Holiday Logos Since 2008
Today’s Google logo includes a Happy Holidays greeting in time for Christmas Eve. Using a simple holiday portrait of a horse-drawn sled riding through the snow, the logo serves up results for the search phrase ‘Happy Holidays’. This year’s logo is a much more…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, December 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Use Google Keyword Research To Target The Long Tail In Local Search There’s something of a void where local business marketing is concerned. Local marketers…
Please visit Search Engine Land for the full article.
Use Google Keyword Research To Target The Long Tail In Local Search
There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword queries in SEO and PPC campaigns, but they assume they know what people search for, and they miss out on valuable referrals because of it. Here’s a brief guide…
Please visit Search Engine Land for the full article.
5 “Foundations” Of SEO That Were Torched In 2013
The basics of SEO haven’t changed much in the last 15 years. If you followed the mantra of creating good content and obtaining quality links, they still haven’t changed… or have they? Here are five SEO “foundations” that were absolutely torched in 2013. If you are still counting on any of these,…
Please visit Search Engine Land for the full article.
Matt Cutts Implies Google Is Aware Of SEOs Bribing Bloggers
On Friday night, Google’s head of search spam, Matt Cutts tweeted a link to a Gawker story named Shady Marketing Firms Are Still Quietly Bribing Bloggers. Matt said, “we’re taking action on hundreds of buyers, dozens of sites, & dozens of spammy writers,” in reference…
Please visit Search Engine Land for the full article.
Google Showing Missing Keywords On Long Tail Queries
Alex Chitu noticed that Google is now showing the keywords Google did not match on for your long tail search. The example below shows how Google did not match on a specific keyword within the search phrase and noted that under the search results snippe…
Search Engine Land’s Most-Shared Stories on Twitter for 2013: Google, Google, & More Google
Welcome back, search marketing friends, to the second installment of our Search Engine Land Year In Review series. So far, you’ve seen the run-down of our top news stories to break in 2013 — now, we’re switching gears to the social side of things, kicking it off with Twitter. What…
Please visit Search Engine Land for the full article.
The Importance Of Responsive Web Design For B2B Sites
The mobile takeover of web surfing activities is growing rapidly each year, so it’s imperative for B2B businesses to conform to the trend. Yet, a large number of B2B sites are still not doing anything for tablet or mobile device users. At the same time, traffic from mobile and tablet tends to…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, December 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: England’s Lulworth Cove Tops Bing’s List Of Most Popular 2013 Homepage Images Bing has released its ten most popular homepage images of the year, with…
Please visit Search Engine Land for the full article.
England’s Lulworth Cove Tops Bing’s List Of Most Popular 2013 Homepage Images
Bing has released its ten most popular homepage images of the year, with England’s Lulworth Cove off of the Jurassic Coast topping the list. According to the site, homepage popularity was based on user interactions. While the list includes a collection of pictures from across the globe, a…
Please visit Search Engine Land for the full article.
Crossword Inventor Arthur Wynne Behind Google Logo Marking 100th Anniversary Of The Crossword Puzzle
Today’s Google Crossword puzzle logo may not have made it in time for crossword puzzle fanatics on the East coast to enjoy with their morning coffee, but it’s up now and will keep many cruciverbalist busy for the afternoon. Celebrating tomorrow’s 100th anniversary of the crossword…
Please visit Search Engine Land for the full article.
Search In Pics: Penguin & Panda Keycaps, Google Barge, Google Glass On Snowman
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Panda & Penguin KeyCaps For Google Webspam Holiday Gifts: Source:…
Please visit Search Engine Land for the full article.
Google Still Working On Promoting Subject-Specific Authorities In Search Results
Remember the video Google’s Matt Cutts released in May, talking about the ten future Google SEO changes? One of those topics was about authority boost for authors and sites that are an authority on a topic? Well, Google is still working on that. In TWiG, This Week in Google, episode 227,…
Please visit Search Engine Land for the full article.
EU: Google Antitrust Concessions “Unacceptable” As Second Study Condemns “Rival Links”
European Union competition commissioner Joaquin Almunia announced Friday in a Spanish radio interview that Google’s second round of concessions in its current antitrust settlement proposal were “unacceptable.” The main obstacle to settlement is still Google’s treatment of…
Please visit Search Engine Land for the full article.