Google Marketing Platform launches new API with enhanced capabilities
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.
Entity-based competitor analysis: An SEO’s guide
Here’s how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors.
AI-powered content management: How to make your workflows more efficient
Learn how AI transforms content management by streamlining workflows, personalizing content and optimizing performance.
Google Interaction to Next Paint coming to Core Web Vitals this Tuesday
Don’t confuse this with the Google Core Update – they are two very different things.
TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’
TikTok could lose its 150 million-strong U.S. user base if new legislation receives Senate approval next week.
Reddit pilots new tools to help brands boost engagement
Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics, and more.
5 biggest challenges for PPC marketers in 2024
Get insights into the major hurdles PPC marketers will confront this year, from evolving audience targeting to changing tracking requirements.
Google issues search ranking penalties through manual actions
Check your properties within Google Search Console for manual actions to see if your were impacted.
Climate change SEO survey: Making the web more sustainable
Uncover the link between SEO and environmental sustainability and how SEOs can aid in shaping a greener digital landscape.
Google Business Profiles tools are temporarily unavailable
Verification status, managing appeals and managing reviews currently may not be working.
The cutting-edge AI strategies you need for landing page success by Cynthia Ramsaran
In this webinar, learn how to create landing pages that deliver seamless, personalized experiences end to end.
Google Ads now limits country-level location exclusions
The platform is limiting advertisers to an exclusion list of 120 countries.
Google launches privacy-focused measurement tool for advertisers
Meridian, an open-source Marketing Mix Model (MMM), is available now to select marketers and data scientists.
No link between social media engagement and content readership, study finds
New research suggests that publishers may not derive the same benefits from using social media as they did previously.
Google Search Console recipe rich result report adds two new properties
Google added recipeInstructions and recipeIngredient and thus you may see an increase in warnings for recipe items.
How to improve site performance with user testing
Gather insights from your target audience about their experience, pain points and expectations to inform your SEO and content efforts.
Why now is the most important time for nonprofit advertising
Maximize year-end donations for your non-profit by laying the groundwork early with steady advertising budgets and ongoing testing.
Microsoft unveils new tool to make cross-border advertising easier
Feed Labels will start rolling out in mid-March to simplify the process of running ads in multiple countries for retailers.
LinkedIn restores service after global outage
More than 48,000 reports of issues have been registered on Downdetector, with users impacted globally.
TikTok faces fresh calls for potential ban by U.S. Senators
New legislation could require ByteDance, TikTok’s owner, to sell the app within six months or face a U.S. ban.