Best of SearchBot: Create a blog content strategy to boost SEO
We ask Search Engine Land’s SearchBot for tips on choosing blog topics that will boost a website’s visibility in Google search results.
How to analyze Performance Max search terms insights for PPC success
Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here’s how to analyze it PPC optimization.
Are we becoming less curious about SEO?
There was a time when SEOs loved to second-guess Google algorithms. What happened?
5 tips to make your B2B content more human
B2B doesn’t mean boring. Learn how to craft content that speaks to the human behind the business transaction with these five actionable tips.
Meta announces major updates to Advantage+ and Shopping Ads
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase.
YouTube unveils 4 new features, including Tagged Product error notifications
YouTube has introduced a series of updates aimed at helping creators better monitor and manage their content.
TikTok announces major expansion to creator monetization program
The platform is making it easier for creators to join by expanding the program to 33 new markets and lowering the eligibility requirements.
Google unveils new ad tools and updates for mobile app developers
Google is introducing a series of updates to help advertisers “enhance creativity, diversify revenue and make data-driven decisions.”
Google updates its page experience docs to clarify ranking signals
Core Web Vitals are a ranking signal but not other page experience signals.
TikTok reportedly developing new app to rival Instagram
Developers claim to have spotted a new welcome message in the back-end code of TikTok, hinting at the new Instagram competitor.
Apple testing new tool for optimizing App Store ads
The new tool has been compared to Google’s Performance Max and Meta’s Advantage+.
6 tips for better PPC ad copy
Make every ad impression count with these tips for writing high-converting PPC ad copy.
Microsoft Ads introduces faster and easier access to performance data
Insights Navigator offers quick access to your campaign performance data for swift responses to market changes.
Creating Google Ads campaigns with Gemini conversational AI: How good is it really?
Learn about Gemini AI’s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns.
What we’re seeing a week into the Google March 2024 core and spam updates
Ranking volatility hit on Friday and Saturday, with limited reversals on Monday after a storm of manual actions last Thursday.
Internal link building for an E-E-A-T-focused content strategy
Maximize your website’s E-E-A-T signals through strategic internal linking within a well-structured pillar-cluster content model.
Microsoft Ads expands Copilot to more advertisers
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.
Joe Biden supports bill to ban TikTok in the U.S.
TikTok is accusing U.S. senators of staging a pre-determined vote to ban the platform in America.
Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
An Adalytics study found that ads are being placed on MFA sites through programmatic and non-programmatic channels.
Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
An Adalytics study found that ads are being placed on MFA sites through programmatic and non-programmatic channels.