Why agencies need to learn from the past and evolve
SEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing.
The post Why agencies need to learn from the past and evo…
Yelp, TripAdvisor: Google’s mobile ‘best-of lists’ hide our content
Google is adding content for users on the go, but some local search rivals see the move intentionally marginalizing their content.
The post Yelp, TripAdvisor: Google’s mobile ‘best-of lists’ hide our content appeared first on Search Engine Land.
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Google remarketing lists for search ads make their way to Google search partners
RLSAs are headed outside of Google websites and into the wide world of Google search partners.
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SearchCap: Google Now, My Business insights, AMP notifications & Wifi Maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Now, My Business insights, AMP notifications & Wifi Maps appeared first on Search Engine Land.
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Google My Business Insights updates analytics while dropping Google+ source data
Google My Business updates their analytics to show business owners the source of their views and how they found the listing.
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FTC sues 1-800 Contacts over reciprocal, “anti-competitive” PPC bidding agreements
Bidding agreements prevented 1-800 Contacts and its rivals from bidding on each others’ trademarked terms.
The post FTC sues 1-800 Contacts over reciprocal, “anti-competitive” PPC bidding agreements appeared first on Search Engine Land.
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Google Now testing “Explore Interests” feature to make personal assistant app more personalized
TechCrunch reports the new feature aims to give Google Now users more control over the information Google tracks on their behalf.
The post Google Now testing “Explore Interests” feature to make personal assistant app more personalized appeared first on Search Engine Land.
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Here’s an AdWords script to apply shared campaign negative lists everywhere
Want to share campaign negative lists with a load of campaigns, but finding the interface a drag? Columnist Daniel Gilbert of Brainlabs has a script for that!
The post Here’s an AdWords script to apply shared campaign negative lists everywhere appeared first on Search Engine Land.
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Google injects more context into micro-moments
As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses.
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Google Maps adds “Wi-fi only” feature & ability to save areas to SD card
In addition to the new offline features, Google Maps has added more international ride-service options to compare rates in a number of countries.
The post Google Maps adds “Wi-fi only” feature & ability to save areas to SD card appeared first on Search Engine Land.
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Google Search Console sending AMP notifications to encourage adoption
Google is proactively pushing AMP through the Google Search Console message center.
The post Google Search Console sending AMP notifications to encourage adoption appeared first on Search Engine Land.
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SearchCap: Google local pack ad, expanded AdWords ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google local pack ad, expanded AdWords ads & more appeared first on Search Engine Land.
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Survey: Local search marketing top channel for SMBs, but many not tracking ROI
The paradoxical findings suggest many SMBs are making assumptions about marketing effectiveness without actually measuring.
The post Survey: Local search marketing top channel for SMBs, but many not tracking ROI appeared first on Search Engine Land.
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Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, register now and save £300 off on-site prices. You’ll get case studies from leading brands about the marketing, technology and management issues we all struggle…
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Advanced Google Shopping: Is price a proxy for Quality Score in product ads?
Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions across the German, UK and US markets.
The post Advanced Google Shopping: Is price a proxy for Quality Sc…
So we have 45 more characters in AdWords text ads… Now what?
Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition.
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Expanded Text Ads: from quirks to testing methods & early results, what we know so far
Marketers share how they are approaching the new text ad format and results they’re seeing.
The post Expanded Text Ads: from quirks to testing methods & early results, what we know so far appeared first on Search Engine Land.
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First appearance of ads in Local Pack found in UK mobile search result
The configuration showed three organic listings with one ad at the top.
The post First appearance of ads in Local Pack found in UK mobile search result appeared first on Search Engine Land.
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SearchCap: Olympics Google logo, SEO KPIs & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Olympics Google logo, SEO KPIs & more appeared first on Search Engine Land.
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KPIs for SEO: measuring SEO success
Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives.
The post KPIs for SEO: measuring SEO success appeared f…