Google starts testing AI overviews from SGE in main Google search interface
Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results.
Is ChatGPT the Google Search killer we’ve been expecting?
The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine.
How to create local business content that converts
Establish your local business as the industry authority by being authentic in your content and connecting with your community.
Meta advertising: 5 best practices for 2024
Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization.
Turbulence ahead: The wrath of the March 2024 core update is not linear
Examining the fluctuations and ranking changes we’re seeing so far since Google started rolling out the March 2024 core update.
Google Analytics 4 addresses Google Ads report discrepancies with conversion update
To ensure greater consistency with Google Ads, GA4 is replacing conversions with ‘key events’ for behavioral analytics in its reports.
Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline
The tech giant plans to offer advertisers the same features currently accessible within Google’s PMax.
How to onboard an SEO agency the right way
Setting up a successful partnership with a new agency requires effort. Lay the groundwork for outstanding SEO results with these tips.
4 keys to SEO and PPC collaboration in 2024
Organic and paid search teams must collaborate closely on strategy, funnel alignment, education and cross-platform learning to succeed.
Digital advertisers still looking for recipe to thrive in cookieless world by Stirista
It’s likely alternative data will be one of many ingredients used for cookie replacement.
Google Marketing Live 2024 registration opens
Google’s premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth.
Disney announces Google partnership as it expands ad platform
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
Google March 2024 spam update done rolling out
The spam update took nearly 15 days to complete. Google’s core update is still rolling out, so we’re not done yet. Remain seated and buckled.
Un-silo your PPC campaigns: 4 tactics for more cohesive marketing
Align your PPC initiatives with broader marketing strategies with these four tactics for harmonizing campaigns across channels.
Teaching writers when and how to use generative AI to create helpful content
Dive into a framework for teaching writers to use AI tools effectively while preserving expertise, factual accuracy and audience needs.
The rise of the position-less marketer by Optimove
The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes.
Optimizing your Performance Max campaigns with Google Ads, GA4 data
Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign’s potential.
The two parts of E-E-A-T Google hasn’t told you about
Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.
Google promotes Liz Reid to head of Search
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
Google Ads Report Editor exporting zeros; Google is investigating
Google is investigating the exporting issues with Google Ads Report Editor.