How Google Home turns voice answers into clickable links
It turns out Google’s new hands-free voice-based assistant has a way to let users click to the answers it gets from publishers. That’s via the companion app.
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SearchCap: Yandex Palekh algorithm, Yext reviews & more search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Opinion: Google is biased toward reputation-damaging content
Why does reputation-damaging content seem to appear so quickly in Google’s search results? Columnist Chris Silver Smith outlines his theory on why Google’s algorithm can give negative content greater ranking ability than it deserves.
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Yext Reviews product is pre-optimized for Schema, balances reviews across sites
Company says that capturing more reviews will help with local ranking.
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5 ingredients for writing the perfect expanded text ad
Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.
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Uncover hidden potential in your paid search and shopping campaigns
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.
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Yandex launches new algorithm named Palekh to improve search results for long-tail queries
Did Yandex’s new algorithm Palekh just go head to head with Google’s RankBrain?
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Day of the Dead Google doodle marks Mexico’s holiday honoring life & death
In addition to the Doodle, Google has included a link pointing to a page about the holiday on its Arts and Culture website .
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SearchCap: Google communication, search ad growth & SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search ads in 1H generated $16.3 billion or 50 percent of total digital revenue
Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels.
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Meet a Landy Award winner: Edelman takes home Best Overall Search Marketing Initiative award
To reverse a double-digit decline in online revenue, Edelman was charged with overhauling a client’s entire search presence.
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Google creates its own antitrust woes with poor communication over search listings
Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google’s defense from antitrust charges.
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SMX West is back in 2017 – registration is now open!
Search Engine Land’s SMX West is returning to Silicon Valley in 2017! SMX West is the ultimate search marketing conference experience for hard-core SEOs and SEMs: actionable tactics, speakers from renowned brands and digital agencies, networking, and top notch amenities. SMX West will be held at…
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8 ways SEO has changed in the past 10 years
How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO).
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Hot off the presses: Make heat maps for device performance
See how your account performs every hour with another handy AdWords script from columnist Daniel Gilbert of Brainlabs.
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SMX East 2016: Satisfying The Need For Speed
Columnist Eric Enge recaps a session at SMX East on the impact of page speed on SEO, presented by former Google Search Quality team member Fili Wiese.
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SearchCap: SEMPO survey, HTTPS & Halloween
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Take the State of Search Survey from SEMPO & Search Engine Land
Take the SEMPO survey and win access to SMX West and other excellent SEM related prizes. Oh, and you’ll also help out the industry as a whole.
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Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative
On a tight timetable, Point It managed to execute successful, targeted campaigns to support a product launch on the US Microsoft Store.
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Why all search ads seem the same (and what you can do about it)
Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads.
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