5 underrated skills you need to be a good digital PR – and how to master them
Want to excel in digital PR? Learn the often-overlooked skills that separate exceptional digital PR practitioners from the rest.
Manual link building is more important than ever in 2024 by Page One Power
Google is coming for sites that engage in spammy practices. Learn how manual link building could be the answer to reclaiming the SERPs.
Microsoft is upgrading native campaigns to enhanced CPC
The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30.
YouTube unveils 3 new updates, including live stream reaction analytics
The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively.
Daily Mail publisher introduces news social-first video ads
DMG Media manages the video production process to ensure the ads can stand alone as independent content pieces.
Instagram Stories: 6 tips to boost engagement
Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process.
7 must-know marketing attribution definitions to avoid getting gamed
Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance
How to use Google Gemini to improve SEO operational efficiency
From creating SOPs to managing cross-functional teams, find out how Gemini can help drive efficiency in your digital advertising endeavors.
How to improve your SaaS onboarding experience to retain more customers
Tips to optimize user experience, increase trial-to-paid conversions and maximize customer lifetime value.
Microsoft expands Maximum Conversion Value to more campaign types
Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns.
Microsoft expands Maximum Conversion Value to more campaign types
Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns.
A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
Meta announces major audience targeting and insights update
Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.
Walmart Connect opens up to small and non-endemic advertisers
By opening Walmart Connect’s doors to more advertisers, competition is likely to increase, leading to higher costs for marketers.
Report: Perplexity plans to sell ads
Perplexity believes generative AI will eventually help it build even better targeting for advertisers to bid on high-value traffic.
Google investigating Ad Manager Reach report error
Although you may still have access to Google Ad Manager, you may find you can’t access the most recent data.
Google expands Vehicle Listing Ads to new markets
Vehicle Listing Ads can boost your chances of generating high-quality leads by targeting high-value consumers at optimal times.
ChatGPT makes links more prominent
But it remains to be seen whether people will actually click on those links. Links are only available in the paid versions of ChatGPT.
Bulk product optimization: Tips and tools for ecommerce SEO
Optimize your ecommerce product pages’ title tags, product copy and meta descriptions with the help of Excel, ChatGPT and Grammarly.