Four U.S. Presidents in the KKK? Google’s latest problem with featured answers

Technically called a “featured snippet,” Google lists four U.S. presidents as Klan members, even though there’s no conclusive evidence any were.

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A review of free PPC reporting solutions from Google

Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers.

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All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your…

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7 ways small retailers can compete with retail giants using Google Shopping

Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.

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[Reminder] Upcoming webinar — Tips for better brand/agency creative collaboration

We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process…

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Keeping an eye (or three) on your AdWords competitors

Columnist Daniel Gilbert of Brainlabs unleashes another AdWords script — this time helping you keep track of what your competitors are up to.

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Time is running out to score the deepest discounts to MarTech San Francisco

MarTech rates increase at the end of this week. Register now and save $400 off on-site rates. See below for details on all you get at this year’s event!  

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Will my organic rankings suffer if I don’t have a blog?

A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility.

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Hyperlocal marketing will soar in 2017: 5 tips to stay on top

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality.

The po…