Audiences to employ for extra online marketing bang!
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.
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Bing Ads rolling out Dynamic Search Ads to US and UK
Advertisers can now let the Bing Ads algorithm match user queries and generate their ads.
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Are Home Service Ads the death of home-based businesses on Google?
Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local sear…
SearchCap: Google Insights Engine Project, Instant AMP label & Google Express
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google test surfaces user data for publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
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Wanted: Session ideas for SMX West
We want your input to help us plan our upcoming SMX West conference, which will be taking place on March 13-15, 2018. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the…
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2017 growth hacks: Increase CTR by monitoring competitive offers
Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.
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The big problem with PPC attribution modeling no one is talking about
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why.
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Will chatbots become part of the consumer search experience?
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers.
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Can Google Express help traditional retail level the playing field with Amazon?
The enemy of my enemy is my friend for Google and major retail partners.
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Google testing blue ‘instant’ AMP label in the search results
Google tries going blue with the AMP label, testing the word “instant” over “AMP.”
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SearchCap: Google AMP updates, SEO content & paid search clicks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Beat high-cost paid search clicks by sweating the details
Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics.
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Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support
The scope and feature list of the open-source project continue to expand.
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Word association: Here’s a script for analyzing the phrases that associate with your terms
Ever spent hours and days trawling through an AdWords account in an effort to unearth actionable insights? Columnist Daniel Gilbert shares a script that will give you a shortcut to potentially useful key phrases.
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14 ways to get smarter with your content and SEO
Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success.
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SearchCap: Google’s new flexible sampling, paywall schema & HTTPS migrations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google’s new flexible sampling, paywall schema & HTTPS migrations appeared first on Search Engine Land.
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Moving to HTTPS? Don’t miss this unique opportunity!
Google recently announced that forms on web pages over HTTP will be marked as ‘not secure’ in Chrome starting this month. Columnist Fili Wiese believes this presents a good opportunity to make the switch to HTTPS — and that webmasters can take advanta…
Google adds structured data for subscription & paywalled content for new flexible sampling program
Excited for the new flexible sampling program for Google web search and Google News? Well, make sure you don’t get in trouble for cloaking by using this new structured data.
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Google: First Click Free is over, being replaced by Flexible Sampling
Google is rolling out a suite of tools to help news publishers drive more subscription revenue.
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