Why advertisers can no longer trust Google
Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.
TikTok now testing 60-minute video uploads
We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?
TikTok now testing 60-minute video uploads
We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?
Navigating the AI wars: Winning SEO strategies for brands
See how AI is changing our quest for information, the key players in the AI wars and the attributes that will define the future of search.
How to archive your Universal Analytics historical data
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.
Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video
Google said these new crawlers are to “better support crawling of binary data that may be used for research and development.”
Snapchat outlines Three Es for advanced marketing measurement
Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.
Google AI Overviews: More searches, less satisfaction
What happens when you let Google do the Googling for you, but Google can’t find what Google is Googling for on Google?
Netflix ads tier hits 40 million subscribers
Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech.
A better approach to B2B lead gen in 2024
Improve your B2B lead gen ROI by matching offers, ad channels and educational content to the user’s awareness and intent level.
How to run a successful site migration from start to finish
Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.
How to reappeal a Google Business Profile suspension
Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results.
How to reappeal a Google Business Profile suspension
Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results.
How entity-based strategies can contribute to PPC success
Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.
Google adds “web” filter to only show text-based links in Google Search results
Google said the filter appears on the top of the results page alongside other filters.
Reddit appoints ex-Googler as first VP of Ads Product
Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform’s increased focus on scaling its ads business.
New Google Search AI features to help you plan, research and learn
New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.
Google rolls out AI Overviews in US with more countries coming soon
AI Overview link cards get a higher click through rate than normal web search results but Google won’t break out click data in Search Consoles for content creators.
Technical SEO tips to master Google core updates by Digital Marketing Depot
Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.
How to build a custom GPT to redefine keyword research
Merge AI efficiency with SEO mastery. Create a custom GPT for unique data analysis, uncovering valuable keyword opportunities.