Giants collide: Google’s impending showdown with Amazon
With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you’re selling and how much you have to invest.
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AdWords now shows ad version history
Compare old ad variations in the new AdWords interface.
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SearchCap: SEO factors, negative local reviews & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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8 types of negative reviews Google will remove
Is someone getting back at your company by leaving negative reviews? Contributor Joy Hawkins shares types of reviews Google tends to remove and how to make them disappear.
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Katsuko Saruhashi Google doodle honors first woman elected to Science Council of Japan
Born on this day in 1920, Saruhashi was a renowned Japanese geochemist who spent her career advocating for female scientists.
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5 easy but smart SEO wins to boost content and link-building efforts
Don’t ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you’ll see better SEO results.
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SEO Ranking factors panel: SMX West session recap
Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX West.
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SearchCap: Google zero results gone, Subscribe with Google for news & non-English URL SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google: Using non-English URLs for non-English websites is fine
In Google’s latest SEO snippets video series, Google’s John Mueller talked about non-English URLs and SEO.
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All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your…
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Dynamic Search Ads are for amateurs or superheroes
Contributor Daniel Gilbert is definitely not a fan of Google’s Dynamic Search Ads. He shares why he feels the ad program doesn’t hold a candle to human-powered account management.
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International SEO: How to build a global footprint
Being successful on the international stage requires more than practicing basic SEO, says Contributor Jim Yu. You must make meaningful connections and adapt to local-level insights to make your mark.
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Guillermo Haro Google doodle celebrates Mexican astronomer who discovered Orion’s flare stars
Haro’s discovery of the red and blue flare stars in the Orion constellation earned the astronomer a spot in the esteemed Royal Astronomy Academy.
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Google News Initiative kicks off with Subscribe With Google, other efforts
Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices.
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Google stops showing zero search results for time, calculations & conversions
After only a week of experimenting with showing only a single answer, Google is putting that test on hold.
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SearchCap: Google My Business update, AdWords ad grants & voice search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Spring Equinox Google doodle introduces Quinn, an animated flower fairy & musician
Designed by Google doodler Sophie Diao, the image leads to a search for Spring Equinox.
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Google Ad Grants changes and your PPC strategy: Where to go from here
Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds.
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Session recap from SMX West: Optimizing for voice search and virtual assistants
Contributor Eric Enge recaps an advanced-level SEO session on the role voice search and personal assistants can play in content discovery and conversions.
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Lock in special savings for SMX Advanced by coming as a team
Attending a conference as a team can double or triple your chances of walking away with information that can help drive your marketing campaign’s success. With more eyes and ears, you’ll be sure to maximize your learning and strengthen your team’s sense of unity. Search Engine…
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