Google Marketing Live 2024: Everything you need to know
From creative updates, to immersive shopping ads, to new reporting, here’s a recap of all the AI updates from Google’s annual event.
WordPress 6.5 gains lastmod date for sitemaps files
Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
Google tests AI-powered ads for complex purchases
Google AI will provide personalized recommendations and advice before connecting them with advertisers’ websites to complete a transaction.
Google gives merchants new brand profiles, AI branding tools
Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions.
Google’s first-party data unification Ads Data Manager available to all
Google advertisers can centralize and activate first-party data for more effective AI-powered campaigns via its Ads Data Manager tool.
Google starts testing ads in AI overviews
Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google’s AI Overviews.
Google visual storytelling advances for YouTube, Discover, Gmail
Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats.
Google rolls out immersive, AI-powered Shopping Ads
Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions.
Google PMax upgrade allows mass AI creative asset production
Rapidly produce high-quality Performance Max creative assets at scale incorporating brand-specific fonts, colors and imagery.
The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind
Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here’s what that means for your business.
So you’ve ‘won’ SEO – now what?
Learn how to defend your “moat,” capitalize on your earned authority and avoid common pitfalls that can tank your hard-won SEO success.
Google Lens and Circle to Search gains more links, facts and AI Overviews
Not only are the search results more graphical, they have richer information for these more interactive ways of searching.
Shopping graph optimization: The future of ecommerce SEO
Optimize for Google’s product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
Google CEO is ’empathetic’ to content creators Search has wiped out
Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.
Straight from the source: 2024 Search Engine Land Awards judges reveal what makes an application award-worthy
Submit your entry by Friday, May 24, to lock in Super Early Bird rates!
Has ChatGPT launched its Search product in stealth?
ChatGPT can now search the web to find current information, recent events or detailed answers that aren’t in its training data.
Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’
Google is afraid of being left behind and thinks the solution is to put AI in everything, a former Google says.
Niche blogging in the new Google reality: 5 strategies to thrive or die
Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here’s what to do instead of giving up.
How to generate SEO content ideas with the Value Proposition Canvas
Generate SEO content ideas that directly address your customers’ jobs, pains and gains for more effective content marketing.
Being position-less secures a marketer’s position for a lifetime by Optimove
Clearing up any confusion around the term position-less marketer.