Category: Search Engine Land

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective wins.

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Live webinar: Thursday, September 6, at 1:00 PM ET (10:00 AM PT).

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Bloomberg report zeroes-in on lack of consumer disclosure by the credit card issuer.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

Make quick changes on the fly from several of the cards featured on the Overview page.

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Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.

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New features in the Google My Business API include verification options, new location end points, expanded search, chain membership and product posts.

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Google is testing a new design with rounded corners, a smaller logo and a sticky search bar header.

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Google has rolled out a bunch of travel search features around finding the best hotel and flight based on price and location for your Thanksgiving weekend.

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Google is making some important changes to the user permissions and roles, please review these changes so you know how you may be affected.

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Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

How to create landing pages that convert

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You get what you pay for when it comes to copywriters says contributor Jessica Fowler. Here’s a look at how to hire good copywriters that will help drive traffic and sales to your site.

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When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here’s why it’s best to automate the tedious work humans used to do to calculate CPC.

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Blindly following SEO trends is almost guaranteed to waste an SEO budget and your time. Contributor Kasper Szymanski looks at the pros and cons of investing in SEO and how to maximize a budget.

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Tell us how you or your clients are approaching Amazon’s advertising offerings in our brief survey.

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Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here’s why contributor Andreas Reiffen doesn’t think that’s a good idea.

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After much confusion, Google has issued a statement clarifying the changes made to the query reports in Google Search Console.

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