Google launches Accelerate with Google resource hub for advertisers
Accelerate with Google is a new educational hub with customized resources to help marketers build expertise using AI.
AI-generated content: The dangers of overreliance
Stop chasing the latest trends and learn to play the long game. Focus on creating consistent and brand-aligned content for customers.
How to protect deep work time and retain focus as an SEO
Learn how to make the most of your peak productivity hours by eliminating distractions, creating a focus-friendly environment and more.
Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains
Only 0.3% of websites ranking in the top 10 had less than 100 backlinks and none had 50 links or less, according to the new study
Google Ads launches Brand Recommendations powered by AI
Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.
How the Google leak confirms the significance of author and publisher entities in SEO
This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results.
Microsoft Ads to allow Google conversion goal imports
Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.
Generative AI’s role in shaping the future of advertising
Generative AI is set to revolutionize advertising and enhance the future of search. Here’s what it means for search marketers.
6 SEO tactics for home service companies
Boost your home services company’s online visibility with niche-specific tactics, such as cost pages, calculators and more.
Google sued by publishers over alleged pirate textbook promotion
This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements.
Google Ads inviting some advertisers to join Advisors Community
Select Google Ads advertisers are being offered the ‘unique opportunity’ to help shape current and unreleased products via surveys.
Google must face $17 billion UK ad tech lawsuit
The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial.
OpenAI’s growing list of partnerships
Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.
Survey: 54% of people look through more search results vs. 5 years ago
What frustrates users most: looking through search results, visiting multiple websites and figuring out the right search term.
Why paid search marketers need a growth mindset
Learn why adaptability and continuous learning are key to success in your PPC career and how to cultivate a growth mindset.
5 ways advertisers can prepare for Google’s AI Overviews
With Google’s impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.
Generative Engine Optimization: Gain visibility in AI search by Ignite Visibility
New AI-based services aim to help businesses stay ahead of the competition, boost visibility and attract more web traffic.
LinkedIn expands video ads, AI tools to help B2B marketers
LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
Perplexity Pages showing in Google AI Overviews, featured snippets
You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results.
Google Search fixes issues with Site names not appearing for internal pages
This has been an issue since last December but Google said it still needs to reprocess your page for the issue to be resolved.