Meta unveils AI chatbots and business messaging tools
Meta introduced a suite of new AI-powered solutions including AI chatbots on Messenger, paid marketing messages on Messenger and more.
7 tips for conducting Google Ads audits
Keep your Google Ads account in top shape by auditing key areas like conversion tracking, impression share, match type performance and more.
SEO pros and cons of HubSpot vs. WordPress vs. Webflow
Choosing a web platform? Insights on the flexibility, user-friendliness and security tradeoffs of HubSpot, WordPress and Webflow.
Instacart expands shoppable ads to YouTube
Instacart enables select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery through shoppable video ads.
How Google and Meta could disrupt travel discovery with AI
Here’s how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies.
Study: 82.5% of marketers to boost SEO budgets in 2024 by Ignite Visibility
A new study surveyed 200+ marketing experts to gain insights into their marketing spend and strategy in 2024.
Google’s $2.3 million check secures bench trial in adtech antitrust case
After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.
Reddit unveils new Conversation Ads
Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads.
Social search and the future of brand engagement
See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience.
SCAMPER your way to better SEO and content marketing ideas
A framework for driving highly varied and valuable ideas for SEO and content marketing (includes a template and leading questions).
How to win Black Friday and Cyber Monday in 2024 by Wunderkind
Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns.
Google Ads phasing out card payments
Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31.
Google streamlines product listings via website crawl
Google is making it easier for merchants to surface product listings across its surfaces through automated ‘website crawl’ feeds.
Pinterest launches AI ad tools
Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers.
Head of Google Search: AI mistakes won’t prevent progress
Google won’t hold back AI Search features because of ‘occasional problems,’ according to Liz Reid.
Why video is key to building brand identity and engagement
Learn the value of building your brand through video, with tips on content types, production strategies and more.
Agile SEO: A playbook for online brand management
Discover how agile project management can revolutionize your SEO strategy and boost your online brand presence.
Google Analytics fixes paid search attribution
An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.
YouTube embeds ads into videos to beat ad blockers
Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.
AI analysis of 8,000 top YouTube Ads reveals key trends for brands
These leading brands are winning by spotlighting underrepresented voices, celebrating individuality, sparking wonder and more.