Why advertisers aren’t happy about Google Merchant Center Next
Google Merchant Center Next AI features is falling short, especially when it comes to supplemental feeds and accurately pulling in products.
How to become a recommended solution provider on Google entity lists
Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search.
How to start an SEO program from scratch in the AI age
Find out how to launch a cutting-edge SEO program, focusing on brand authority, content quality and adaptability in this evolving landscape.
How AI is reshaping the content creator industry
Learn about the benefits, risks and ethical considerations of AI-powered content creation and how to achieve sustainable growth.
Maximizing profits: Strategies for earning through loyalty programs by Comarch
Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.
Meta adds custom offers to Instagram ad CTAs
Meta’s new feature allows advertisers to showcase offer details like discounts directly on Instagram ad call-to-action buttons.
The Google Maps pin scam: A new Google Business Profile threat
Understand how this deceptive practice affects rankings and learn the safe way to correct your listing’s location.
Take the 2024 MarTech Replacement Survey
What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know.
Meta unveils Event Coverage stats for advertisers
Meta introduces statistics for Conversions API users, allowing advertisers to view and compare browser and server event data.
Content marketing and SEO: Creating an integrated SEO plan
Explore the benefits of merging SEO and content marketing and how this powerful combination can enhance your online presence.
The B2B releases I wish we’d gotten at Google Marketing Live
What B2B advertisers need to know about new features, missed opportunities and shifting control in paid search.
Amazon’s AI shopping assistant Rufus is live for all U.S. customers
Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights.
Report: LinkedIn’s AI ad tool to launch globally this fall
Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn.
OpenAI is ‘going to build a search product’
The Atlantic confirms it has granted permission for its content to be included in OpenAI’s search product.
The rise of forums: Why Google prefers them and how to adapt
Discussion boards are cool again. Find out why Google now prioritizes them and how to foster community and engagement on your niche website.
The rise of forums: Why Google prefers them and how to adapt
Discussion boards are cool again. Find out why Google now prioritizes them and how to foster community and engagement on your niche website.
How to remove court records from Google: 3 effective strategies
Protect your reputation from old court records appearing in Google searches. Learn ways to suppress unwanted legal information online.
How to remove court records from Google: 3 effective strategies
Protect your reputation from old court records appearing in Google searches. Learn ways to suppress unwanted legal information online.
Hidden Google tool reveals GA4 and Google Ads discrepancies
Google Analytics 4’s Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.
No deal: Alphabet won’t acquire HubSpot after all
On, on again and now off. It appears that Alphabet’s rumored acquisition of HubSpot isn’t happening, sources say.