Eight game-changing website conversion tips to implement
Research says, 92% of your website visitors don’t have any intentions to buy. Discover the eight differentiator factors that will drive website conversion.
The post Eight game-changing website conversion tips to implement appeared first on Search Engine Watch.
Four tips to immediately improve your site speed
Site speed can be the difference between winning or losing customers. GoDaddy’s Software Architect shares tips to boost site speed and improve traffic.
The post Four tips to immediately improve your site speed appeared first on Search Engine Watch.
What is the user journey in SEO?
You’ll probably have heard the term user journey a lot, but what is it exactly? And what does it have to do with SEO? The user journey consists of all the steps a user takes to reach their goal. In buying something, the user journey includes steps like reading reviews, checking prices, comparing shops etc. […]
The post What is the user journey in SEO? appeared first on Yoast.
Is SEO dead in 2020?
Wondering if you should invest hard-earned cash in SEO, if it’s still a viable marketing strategy for 2020, or whether to spend more wisely elsewhere? Read on.
The post Is SEO dead in 2020? appeared first on Search Engine Watch.
How AMP technology can boost your content strategy
Content marketing, UX, and web design have never been more interlinked and it’s a great opportunity to make the most of them in 2020 through AMP technology.
The post How AMP technology can boost your content strategy appeared first on Search Engine Watch.
Five simple content marketing trends for 2020
How can you improve your content marketing strategy in 2020? Here are five simple and useful content marketing trends to follow in … read more
The post Five simple content marketing trends for 2020 appeared first on Search Engine Watch.
User research: the ultimate guide
When you want to make some considerable improvements to your website, what’s the best place to start? At Yoast, we feel that research is always one of the most important things to do. It’ll help you find out what needs work, why it needs work, and of course, what you have to do to make […]
The post User research: the ultimate guide appeared first on Yoast.
Engaging your online audience: 8 practical tips
Before I started working at Yoast to develop our Yoast Academy training courses, I worked as a high school teacher. After starting my job at Yoast, I quickly realized that the educational principles I came across in my previous job were really powerful tools in the online world as well. In this article, I’ll explore […]
The post Engaging your online audience: 8 practical tips appeared first on Yoast.
What is user testing and why should you use it?
Watching your (potential) clients use your website or use your products can give you plenty of new insights. Seeing how they navigate, search or click your site can give you information you wouldn’t get out of just analyzing your data. And, as you know your product inside out, you might have developed some blind spots. […]
The post What is user testing and why should you use it? appeared first on Yoast.
Four ways to use marketing feedback loop to optimize SEO efforts
A marketing feedback loop is when a business uses responses they get from a campaign or product on the social web. Ways to identify and use it to improve SEO.
The post Four ways to use marketing feedback loop to optimize SEO efforts appeared first on Search Engine Watch.
Where paywall content stands with SEO: A focus on user experience
Can publishers sustain their paywall content? Interestingly, some major publishers reported improved ad revenues once they added a subscription service.
The post Where paywall content stands with SEO: A focus on user experience appeared first on Search Engine Watch.
Panel research for your business: Benefits and tips
What are the benefits of having a research panel for your business? And what are the differences compared to other types of research? In a nutshell, panel research can give you deeper insights into your audience. But it’s most valuable if you combine it with other types of user research. Here, we’ll tell you what […]
The post Panel research for your business: Benefits and tips appeared first on Yoast.
What is an exit survey and why should you use it?
When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, making an appointment or buying one of your products. Or maybe you have a totally different goal for your website. But what do you […]
The post What is an exit survey and why should you use it? appeared first on Yoast.
Why and how to investigate the top tasks of your visitors
At Yoast, we continuously want to improve our website and our products. But how do you find out what makes them better? Sure, we need to fulfill the needs of our clients. But how do you know what your client’s top tasks are? Doing research is the answer! We love doing research because we get […]
The post Why and how to investigate the top tasks of your visitors appeared first on Yoast.
Seven reasons why your rankings dropped and how to fix them
When you face a drop in your rankings or traffic, it’s just the tip of an iceberg. Discover the possible causes of a sudden drop in traffic and their fixes.
The post Seven reasons why your rankings dropped and how to fix them appeared first on Search Engine Watch.
Digital marketing strategy guide for B2B industrial manufacturers
Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that speaks to them?
The post Digital marketing strategy guide for B2B industrial manufacturers appeared first on Search Engine Watch.
Progressive web apps (PWAs) for SEO: Benefits, stats, examples
A PWA is a mobile-friendly website that behaves like an app but doesn’t need to be downloaded to be used. Starbucks’ and Forbes’ case studies included.
The post Progressive web apps (PWAs) for SEO: Benefits, stats, examples appeared first on Search Engine Watch.
SEO case study: How Venngage turned search into their primary lead source
In Nov 2017, Venngage enjoyed 275,000 visitors a month from organic search traffic. Today (16 months later) it’s 900,000. Details of how they did it.
The post SEO case study: How Venngage turned search into their primary lead source appeared first on Search Engine Watch.
Three ideas to create a high-converting product page
We reviewed the best practices of ecommerce leaders and success stories of smaller merchants. Three life hacks to make product pages convert more visitors.
The post Three ideas to create a high-converting product page appeared first on Search Engine Watch.
Product page UX
If you’ve done our All-around SEO training, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX […]
The post Product page UX appeared first on Yoast.