After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant
Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter.
The post After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing adds ‘Popular Content’ search results snippet section
Bing has a new carousel snippet feature that shows you the most popular content on the site. Is it too much?
The post Bing adds ‘Popular Content’ search results snippet section appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads retiring Campaign Planner in favor of Keyword Planner
Keyword Planner will take over at the end of July and offer most of the same capabilities.
The post Bing Ads retiring Campaign Planner in favor of Keyword Planner appeared first on Search Engine Land.
Please visit Search Engine Land for the full arti…
An Introduction to Conversational Commerce and Bots
Chat bots or conversational agents allow commerce to deepen their engagement with consumers at scale. Get the basics right and find out how from Microsoft’s Cedric Chambaz.
Post from Cedric Chambaz
Everything you need to know about visual search (so far)
Visual search is one of the most complex and fiercely competed sectors of our industry. Here’s a review of the key players, and what their technology allows us to do.
The biggest trends & changes in PPC so far in 2017
From new products to ads updates to targeting changes, here’s a look at the paid search changes that mattered most.
The post The biggest trends & changes in PPC so far in 2017 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets
The latest version of Bing Ads Editor features several new usability improvements.
The post Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads now offers competitive share of voice metrics
Advertisers can see how their campaigns, ad groups and keywords stack up against the competition with the new metrics.
The post Bing Ads now offers competitive share of voice metrics appeared first on Search Engine Land.
Please visit Search Engine La…
Bing Ads piloting in-market & custom audience targeting
Bing Ads is actively working on building out its audience targeting capabilities.
The post Bing Ads piloting in-market & custom audience targeting appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns
The update brings Bing Ads in line with Google AdWords device bidding.
The post Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns appeared first on Search Engine Land.
Please visit Search Engine Land for the full a…
Beginners’ guide to Bing Ads management
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.
The post Beginners’ guide to Bing Ads management appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Visual Search lets you search specific objects within images
Bing joins Google, Pinterest and others in upgrading its image search capabilities.
The post Bing Visual Search lets you search specific objects within images appeared first on Search Engine Land.
Please visit Search Engine Land for the full article….
Microsoft expands its Bing Rewards loyalty program to the UK
Bing’s incentive program will also launch in France, Germany and Canada soon.
The post Microsoft expands its Bing Rewards loyalty program to the UK appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Don’t be tardy! Back-to-school searching starts in July — plan campaigns now
It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition.
The post Don’t be tardy! Back-to-school searching starts in July — plan campaigns now…
Please visit Search Engine Land for the full article.
The Best of PPC & CRO from ADworld Experience 2017
The key takeaways of PPC and CRO sessions from the last ADworld Experience conference by Karl Gilis (3rd most influential CRO expert according to PPCHero), David Walker (Segmatic), Marketa Kabatova (uLab) and Samantha Noble (2016 UK Search Personality), who held the most voted seminars and case stories of the event.
Post from Gianpaolo Lorusso
Bing launches bots for local businesses
Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana.
The post Bing launches bots for local businesses appeared first on Search Engine Land.
Please visit Search Engine Land for the full artic…
Bing Remarketing: The best-kept marketing secret
Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ.
The post Bing Remarketing: The best-kept marketing secret appeared …
Bing adds ‘trails near me’ search feature to find the perfect hike this summer
Aimed at outdoor enthusiasts, Bing’s latest updates will also surface detailed info for local campsites and campgrounds in US national parks.
The post Bing adds ‘trails near me’ search feature to find the perfect hike this summer appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads: Standard text ad support to end July 31, 2017
Advertisers will not be able to edit old STAs or create new ones after that date.
The post Bing Ads: Standard text ad support to end July 31, 2017 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
5 most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.