5 (less obvious) PPC trends to watch in 2018
Here are several trends that will affect nearly every search marketer in the year ahead.
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Bing announces AI-powered new ‘intelligent search’ features
None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating.
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Microsoft adds Reddit data to Bing search results, Power BI analytics tool
Reddit posts will appear in Bing’s search results, and its data will be piped into Power BI for marketers to track brand-related comments.
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Bing Ads now supports call conversion imports
Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance.
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Oracle DMP adds integration with Bing Ads custom audiences
This marks the second integration for the audience targeting pilot.
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How to steal the competition’s best keywords: A 3-step guide
Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.
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Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature
Bing also announced new weather and sports-related search updates and a photo contest.
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5 surprising paid-search insights to help you win the holidays
The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance.
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Bing Ads now shows exact match impression share
The new data offers deeper insights into how ads are performing on exact match queries.
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7 tips to ramp up your holiday advertising
Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads.
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Bing expands Shopping Campaigns to Canada & India
Bing continues its global build-out of Shopping Campaigns.
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Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters
LinkedIn sessions increased again by more than 20 percent.
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The nitty-gritty paid search account health check: Part 2
In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts.
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New campaigns Overview tab rolling out in Bing Ads accounts
Offering a high-level, customizable view of advertiser accounts
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Bing Ads launches Multi-Linking for multiple-account management
Users can now link and unlink accounts within the platform more easily.
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Bing Ads launches automated bid strategy to ‘Maximize Clicks’
Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget.
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Bing Ads rolling out Dynamic Search Ads to US and UK
Advertisers can now let the Bing Ads algorithm match user queries and generate their ads.
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Will chatbots become part of the consumer search experience?
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers.
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Bing Ads adds URL tracking parameters for locations & extensions
The {TargetID} parameter also now captures more click source information.
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Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales
Advertisers can upload offline conversion data from their CRMs into Bing Ads.
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