Searching for searchers: Audiences are the new keywords

As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers.

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Bing search for “periodic table” returns interactive periodic table directly in results

With Bing’s latest educational resource, students have access to details for each of the elements right from the search result page.

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