Highlights from TechSEO Boost: The key trends in technical SEO
Last week, the industry’s first ever technical SEO conference was held in Boston. TechSEO Boost, organized by Catalyst, set out to be a “technical SEO conference that challenges even developers and code jockeys”. Here are the highlights from a packed event.
The Heart of Artificial Intelligence
If Artificial Intelligence is by definition “artificial”, how can it have a heart or emotions? But as the brain child of feeling people, how can it not have a heart? Read more about how to define AI and the outcomes we should expect from it.
Post from Cedric Chambaz
Here’s how RankBrain does (and doesn’t) impact SEO
In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs. But when it comes to Google’s RankBrain, optimizing for AI is nothing new or complicated.
Everything you need to know about visual search (so far)
Visual search is one of the most complex and fiercely competed sectors of our industry. Here’s a review of the key players, and what their technology allows us to do.
Artificial Intelligence: Implications On Marketing, Analytics, And You
A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic that has more than it’s share of coolness, confusion and complexity. While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she […]
Artificial Intelligence: Implications On Marketing, Analytics, And You is a post from: Occam’s Razor by Avinash Kaushik
Does dwell time really matter for SEO?
What’s the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year.
Five most interesting search marketing news stories of the week
This week, we’ve got a special on stories about advertising and mobile, with a look at mobile ad viewability from our regular mobile columnist Andy Favell, and the news that Snapchat video ads are generating less than three seconds’ viewing time on average.
2017: The Year of Machine Learning, Intelligent Content and Experiences
In 2017, the key to effective content marketing – that attracts, resonates and converts – is incorporating machine learning and automation into the production process.
Unlocking creative big data: the greener pastures of cloud-based data infrastructure
An article by Cedric Chambaz for State of Digital: Unlock the creative potential of big data with machine learning, AI and a touch of left field thinking.
Post from Cedric Chambaz
“Can machines think?” What humans need to learn about artificial intelligence
Maybe if we can define ‘can humans think?’ in a scientific way that we can all agree on, then we will have an irrefutable set of metrics for the inevitable machine intelligences that will be part of our lives.
The natural evolution of digital for brands: becoming more human
With the rise of digital personal assistants in recent years like Cortana and Siri, and intelligent bots, what was once science fiction is quickly becoming fact.
How does RankBrain work and what does it mean for search marketers?
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results raises endless questions and disputes.
Voice UI and intelligent assistants: trends to watch out for next
Earlier this year, a report from Consumer Intelligence Research partners (CIRP) pegged the sales of Amazon’s Echo at more than 3 million units.
How content marketers and SEO experts can optimize for RankBrain
Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain.
Digital transformation, what the search evolution can teach marketers
What can we learn as marketers from the transformation of the search industry? Cedric Chambaz takes us through what we can learn from the changes.
Post from Cedric Chambaz
Google enters the Artificial Intelligence race with Magenta
Google recently released Magenta, a computer based system that has the ability to create pieces of music.
Smarter digital assistants and the future of search
The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology available today already being applied to search engines.
WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]
We’ve partnered with WebPromo to bring you a transcript of their entire one-hour long Google Q&A, where its top three ranking signals were revealed.
Okay, now Google’s Artificial Intelligence Division is just showing off
One day, when you pull out your smartphone to ask Google or Siri a question, instead of returning a list of search results, they just might answer back.
Can artificial intelligence save social?
There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the future, or will it slide slowly into irrelevancy?