How AI is powering real-time SEO research: Insights and optimization
Around 77% of C-level executives recently reported that business adoption of AI initiatives is a major challenge. For SEO, introducing AI-powered tools could eliminate the mess of spreadsheets and empower more real-time action.
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Five ways SEOs can utilize data with insights, automation, and personalization
2018 has been transformative for the SEO industry, it’s expected to top $80 billion in spending by 2020. AI creates new engagement possibilities.
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How Alexa and Siri are changing SEO: AI and voice search
Alexa, how is AI-assisted voice search changing the SEO landscape? It’s putting more emphasis than ever on conversational content, integration with Google Maps, and dominating the SERPs
Why AI and international paid media is a match made in hell
AI and machine learning might be slightly overhyped when it comes to digital marketing and paid media.
Artificial intelligence for marketers
In this editorial from Amanda DiSilvestro, she puts the case forward for AI as an essential tool for search marketers.
The take-over of augmented and the future possibilities
2018 is the year augmented reality becomes actual reality.
Looking through the artificial intelligence mirror: insights and automation
We have entered a new era of search where SEO and content marketing have converged. AI technologies are providing a whole new world of insights so marketers can make impactful – data-informed – decisions. The AI revolution is here and now, and early adopters in SEO and content marketing are already one step ahead of the competition.
How bots are reshaping the customer experience
An exciting thing is happening in technology today, and its implications for digital transformation are profound: the rise of the bot. These digital agents can talk, perform tasks, and simulate countless other human activities – and enable businesses to personalise products and services at scale.
Post from James Murray
What every marketer should know about AI
So what is AI? And, most importantly, how will it impact our jobs as marketers? Read more to get answers to your biggest questions about AI and chatbots.
Post from Irina Nica
The Heart of Artificial Intelligence
If Artificial Intelligence is by definition “artificial”, how can it have a heart or emotions? But as the brain child of feeling people, how can it not have a heart? Read more about how to define AI and the outcomes we should expect from it.
Post from Cedric Chambaz
New AI Based Yandex Search Algorithm Palekh
All your questions answered about Yandex’s new search algorithm, Palekh. Gain a better understanding of the way AI is shaping the search world with a look at Yandex’s use of deep neural networks and improving the search engine’s understanding of queries.
Post from Melissa McDonald
How a new AI powered search engine is changing how neuroscientists do research
A new, free search engine called Semantic Scholar is using AI technology to help these scientists find relevant information much more quickly.
Unlocking creative big data: the greener pastures of cloud-based data infrastructure
An article by Cedric Chambaz for State of Digital: Unlock the creative potential of big data with machine learning, AI and a touch of left field thinking.
Post from Cedric Chambaz
How does RankBrain work and what does it mean for search marketers?
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results raises endless questions and disputes.
Voice UI and intelligent assistants: trends to watch out for next
Earlier this year, a report from Consumer Intelligence Research partners (CIRP) pegged the sales of Amazon’s Echo at more than 3 million units.
RankBrain’s potential effect on your paid search campaigns
Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant than before.
Digital transformation, what the search evolution can teach marketers
What can we learn as marketers from the transformation of the search industry? Cedric Chambaz takes us through what we can learn from the changes.
Post from Cedric Chambaz
Google enters the Artificial Intelligence race with Magenta
Google recently released Magenta, a computer based system that has the ability to create pieces of music.
Will Search Engines Fall To AI?
With the advent of AI in our daily lives, do search engines need to fear for their future? Cedric Chambaz gives us his view.
Post from Cedric Chambaz
How artificial intelligence can be used for marketing
This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future.