Google RankBrain: Clearing up the myths and misconceptions
It’s been nearly 3½ years since Google announced RankBrain, but we have little detail about how it works. Here’s what we actually know–and what is myth.
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Alternatives to Google: Mojeek believes a truly independent and tracking-free search engine must be built from scratch
Mojeek’s elevator pitch: “Independent and unbiased search results with no user tracking.” Deep dive into how they stack up as an alternative search engine.
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5 ways to identify potential featured snippets to rank for
Have you been wondering how to start owning Google’s featured snippets for your brand? The first, and most important, step in earning featured snippets is understanding how to identify “snippable” opportunities. Here are five ways to identify those opportunities.
Six social media advertising ideas to make you look like a big deal
If you’re lacking in influence or name recognition and want to appear bigger than you currently are, try out these ad ideas.
Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
How to use Reddit search to discover winning content ideas
If you’re anything like me then Reddit is a fantastic place to hang out, particularly when you’ve got a little time to spare.
The Web Marketer’s Guide To Reddit
Trying to understand what makes content “work” on the Internet is a fascinating process. Why does a piece of content resonate with people, when another does not? So far, we’ve looked at an introduction to Content Marketing and we’ve looked at ideas that work in content: describing and visualising notions of scale, nostalgia and content […]
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