What to expect from SEO in 2021?
Want to learn the most important trends to be on the lookout for in 2021? Read our article to find out the top SEO trends for 2021.
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The Google page experience: What you need to know and five steps to prepare for 2021
Page experience metric is going to be a new addition to Google’s ranking factors in 2021. Here’s how to prepare for it.
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E-A-T & SEO: What content does Google want to see?
If you’re looking for a more detailed understanding of E-A-T and how best to optimise for it, keep on reading.
Post from Blueclaw
Google ranking factors to change search in 2021: Core Web Vitals, E-A-T, or AMP?
Which of the fresh Google ranking factors will actually influence SEO practice, and which will fade away? Find out in this article.
The post Google ranking factors to change search in 2021: Core Web Vitals, E-A-T, or AMP? appeared first on Search Engine Watch.
The perfect SEO recipe to survive COVID-19 and the May core update
Award-winning digital agency, MintTwist’s SEO Manager shares a bunch of tips to survive and thrive in light of the new Google update. Bon apetit.
The post The perfect SEO recipe to survive COVID-19 and the May core update appeared first on Search Engine Watch.
How Google Nofollow Rule Changes Digital PR
This post goes into how Google’s change to nofollow links changes Digital PR
Post from Jodie Harris
The evolution of Google’s rel “no follow”
Anyone relying on rel=nofollow to try and block a page from being indexed should look at using other methods to block pages from being crawled or indexed.
The post The evolution of Google’s rel “no follow” appeared first on Search Engine Watch.
Interview with Marie Haynes: What you need to know about E-A-T
The interview with well-known SEO expert, Dr. Marie Haynes about E-A-T, what it is, and how you can improve it. More on Google’s Quality Rater Guidelines.
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Google Ads announce more changes to match types – Challenges and opportunities
Google Ads recently announced that it now allows ads to be served for queries that it understands to share the same meaning on phrase match keywords.
The post Google Ads announce more changes to match types – Challenges and opportunities appeared first on Search Engine Watch.
Where paywall content stands with SEO: A focus on user experience
Can publishers sustain their paywall content? Interestingly, some major publishers reported improved ad revenues once they added a subscription service.
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Robots.txt best practice guide, part 2: Setting up your robots.txt file
Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.
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Robots.txt best practice guide, part 2: Setting up your robots.txt file
Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.
The post Robots.txt best practice guide, part 2: Setting up your robots.txt file appeared first on Search Engine Watch.
Five biggest misconceptions about PageRank
During its long history as a vital ranking factor, PageRank was surrounded by a multitude of misconceptions. Five of the most prevalent ones addressed.
The post Five biggest misconceptions about PageRank appeared first on Search Engine Watch.
How to set up Google Analytics annotations to show Google updates
With Google releasing more information about updates, you should see it as a good practice to highlight this information in your Google Analytics account.
The post How to set up Google Analytics annotations to show Google updates appeared first on Search Engine Watch.
Why we should stop using DA to measure influencers
Companies rely on “reputation”, followers, and engagement. Social Chain opened marketers’ eyes to the murky world of follower deception.
The post Why we should stop using DA to measure influencers appeared first on Search Engine Watch.
A summary of Google Data Studio: Updates from April 2019
GDS, a free dashboard-style reporting tool launched in June 2016 allows data import from over 100 third-party sources. Updates listed with screenshots.
The post A summary of Google Data Studio: Updates from April 2019 appeared first on Search Engine Watch.
Inside Google’s new Search Console: What’s new, what’s the same, and what’s still to come?
Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users. Now that the revamped Search Console is finally here, what shiny new features does it boast, what is more or less the same, and what functionality are we still awaiting with bated breath?
10 Google updates you may have missed
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements.
Google’s New Search Layouts – What Do They Mean For You?
Google have recently been testing new layouts of their main search pages. This looks to be one of the biggest changes they have rolled out this year and it’s right alongside the major sidebar ad changes made in February. This article will cover what they are doing, what benefits could they provide and what marketers […]
Post from Adam Mason