Google Ads Guide: How to Leverage Responsive Search Ads
Flirting with the idea of implementing Google’s Responsive Search Ads? Look no further. Here’s the guide you need to push you in the right direction.
Have you ever wondered what ad copy resonates best with your target audience?
“Yes!” you exclaim.…
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Update Your Google Ads Tags for CCPA Compliance
Yes, it’s another article about how you can adjust your advertising settings to be CCPA compliant. Let’s help you get to the information you need:
- How does CCPA/Restricted Data Processing affect Google Ads?
- What are my options to be CCPA compliant in Google Ads?
…
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How to Use Negative Keywords in PPC Campaigns
How to Find Negative Keywords in Google Ads
What is a Negative Keyword in Google Ads?
While standard keywords tell Google what kind of traffic you want to show for, negative keywords prevent your ad from being shown for specific words or phrases, hel…
How to Use Call Extensions in Google Ads
How to Use Call Extensions in Google Ads
This blog post will cover what call extensions are, how to add numbers to respective campaigns, and ways you can use that data later on! Here are you steps you’ll learn to take for using Call Extensions:
✅ Select your phone numbers; personal, business, or redirect
✅ Create a spreadsheet to keep track of each number
✅ Log in to your Google Ads account
✅ On the left-hand panel click Ads & extensions
✅ Click Extensions
✅ Click the blue circle with the white plus sign inside to set up your first number
✅ Select the Call extension option
✅ Choose Account, Campaign, or Ad Group
✅ Turn on Call Reporting
✅ Enter your phone number or other applicable fields under Advanced options
✅ Save your number and you’re done!…
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Know Your Data “Blindspots” for Every Google Ads Campaign Type
Our team has been hard at work doing amazing things with the data we get from our clients’ Google Ads campaigns. In just the past few months, we’ve shown you things like:
- Bringing paid search term data together with organic rankings at scale to find ways for our ALL of Seer’s clients to pivot and quickly make informed decisions for pulling back on budgets in the middle of a global pandemic.
…
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How to Use Optimization Score to Stay Ahead of Your Competition
What is Optimization Score
Optimization score, fondly referred to as ‘Optiscore’ at Seer Interactive, surfaces relevant optimization recommendations and estimates the impact of their implementation on various campaigns & account’s performance. Optimization Score runs from 0% to 100%, with 100% meaning that your account is optimized to perform at its full potential. …
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Google Ads Guide: Dynamic Search Ads
The Pitfalls of Standard Keyword Coverage
According to Google, 15% of searches are brand new, every single day.
While broad match keywords cast a wide net and let us pick up some of the more unique, longer-tail, and close-variant searches, we still h…
Leveraging Custom Labels in your Shopping Feed
What are Custom Labels?
Custom Labels are blank fields within a Google Shopping feed that allow retailers to organize Shopping campaigns based on product groupings. While basic feeds contain generalized product attributes such as product type, brand, and size, custom labels allow for efficient product groupings to better allocate spend and increase ROI long term.…
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Google Ads Guide: Using RSAs in Your PPC Campaigns
First off, what are RSAs?
They’re your next favorite ad type.
These ads allow you to create and use multiple headlines and descriptions within a campaign. Over time, Google tests the different combinations provided to see which assets perform best (allow a 30-day window).…
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3 Myths About Smart Shopping – Uncovered
This post was written by Chris Evans and Vanessa Rodriguez.
What Do Current Marketers Believe about Smart Shopping?
Over the past year, Google’s Smart Shopping format has been a topic of frequent debate among marketers, largely due to its perceived lack of transparency.…
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Is SEO dead in 2020?
Wondering if you should invest hard-earned cash in SEO, if it’s still a viable marketing strategy for 2020, or whether to spend more wisely elsewhere? Read on.
The post Is SEO dead in 2020? appeared first on Search Engine Watch.
A look at performance post Google’s average position sunset: Top vs side
I took a look at CPC and CTR to see how performance varied after the average position sunset and how these metrics vary on Google.com vs. Search partners.
The post A look at performance post Google’s average position sunset: Top vs side appeared first on Search Engine Watch.
5 Things to Check After Launching a PPC Campaign
One of the beauties of PPC is that there’s no such thing as “set it and forget it”. We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks to get your campaign moving in the right direction.…
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Google’s Shiny New Lead Form Extension
Google’s new Lead Form Ad Extension allow users to click on your ad and submit their details without having to visit your website. Read all about it here.
Post from Blueclaw
Google Keyword Planner: A How-To Guide
This post was written by Kevin Zabel, one of our Fall 2019 Digital Marketing interns.
What Google Keyword Planner Can Do For You
Looking for an easy-to-use tool that will grant you access to thousands of new keyword ideas for your company?…The p…
An introduction to Google Ads Video Ad Sequencing (VAS)
Video Ad Sequencing helps you dodge YouTube’s “Skip Ad”. Tips to take your target audience on a video journey, drive deeper awareness, engagement, and more.
The post An introduction to Google Ads Video Ad Sequencing (VAS) appeared first on Search Engine Watch.
Why Isn’t My Ad Showing Up on Google?
This is a co-authored post by Molly Nash and Grant Edrington.
We’ve all asked or have been asked this question — why isn’t my ad showing up when I search on Google? There are a lot of factors that could be impacting ad delivery and visibility, both inside and outside of your PPC account.…
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A visual guide for every Google Ads extension
An in-depth illustrated guide of the Google Ads extensions that were rolled out in the past ten years. Samples of the top four ad extensions included.
The post A visual guide for every Google Ads extension appeared first on Search Engine Watch.
How Automated Rules Can Help Prevent a Client Nightmare
Have you ever received an email from a client or POC with “URGENT” in the subject line and your heart skips a beat or two?
Or, have you ever managed a Google Ads Account account where conversion tracking drops off all of a sudden?…
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Prepare For Battle: A Paid Search Competitive Guide
One of the top questions we get as PPC marketers is, “what are our competitors doing?” It’s an important question, but one that can be difficult to answer.
There is no sneak peek into a competitor’s AdWords account, no unblinded benchmarks, or quick plug-in formulas.…
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