Google Ads Gains New Campaign Level Headlines & Descriptions Options
Google Ads is either beta testing or slowly releasing a feature to let you add three campaign-level headlines and two campaign-level descriptions. You can also schedule the headlines and descriptions to run at certain times or stick them on specific p…
What’s Google Ads Sensitive Event Policy
Google has posted a clarification of what it calls its sensitive event policy under the Inappropriate content policy within Google Ads. This applies to Google Ads, Google Merchant Center, Google AdSense, Admob and more.
Google Ads PMax Auction Insights Box Adds Competitive Data
Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows top advertiser data with comparison data and a new section labeled “competitors entering and exiting”.
Google Local Services Ads Direct Business Search Shows Your Ad On Branded Queries
Google Local Services Ads added a new setting named direct business search. This setting gives advertisers the option to show their ads when someone searches for your brand or business directly.
-14% CPS and +30% Revenue Using PMAX Migration Tool
Preparing for the Upgrade to Performance Max (PMAX) Campaigns
Official Timeline
The time is upon us… Smart Shopping campaigns will soon be sunset and part of a distant memory like ETAs. So, if you haven’t already, now is the time to start transitioning to a Performance Max strategy to continue reaping the benefits of the Smart Shopping format.…
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Google to use Customer Match lists for Smart Bidding, Optimized Targeting
Google Ads automation is getting smarter with more ways to use Customer Match lists.
The post Google to use Customer Match lists for Smart Bidding, Optimized Targeting appeared first on Search Engine Land.
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Google blocked 3.4 billion ads, suspended 5.6 million accounts in 2021
Google’s 2021 Ads Safety Report details threats ranging from cloaking to abusive and inaccurate COVID-19 information.
The post Google blocked 3.4 billion ads, suspended 5.6 million accounts in 2021 appeared first on Search Engine Land.
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Google Ads reporting issues with APIs and Ads Scripts
The reporting issue was between April 25th 2:32 PM PT and April 26th 12:24 PM PT.
The post Google Ads reporting issues with APIs and Ads Scripts appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Responsive Search Ads: What you need to know
Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs
The post Google Responsive Search Ads: What you need to know appeared first on Search Engine Land.
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We Tested Display Expansion for Search & Here’s What We Found
Over the last several months, Google has recommended enabling the Google Display Network for Search campaigns that are not meeting their daily budget goals. Essentially, no new assets are required, as Google will re-purpose the text ads the campaigns are currently running, though you have the option to add Responsive Display Ads to help optimize performance.…
The post We Tested Display Expansion for Search & Here’s What We Found appeared first on Seer Interactive.
We Tested Pure Broad Match Keywords & Here’s What We Found
This post was written by: Chris Konowal, Kylene Holup, and Crystal Hopkins.
As a Paid Media Manager, I’m sure you’ve been seeing Pure Broad Match expansions show up as a recommendation within Google Ads over the last several months.…
The post We Tested Pure Broad Match Keywords & Here’s What We Found appeared first on Seer Interactive.
Google Ads Guide: Creating, Managing & Leveraging Audiences
Google Ads has several options for targeting or excluding users from campaigns based on specific demographics, shared interests, and more.
In this post, we’ll be walking through each of the different Audience Types that you can leverage for targeting in your Google Ads campaigns. …
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The five latest Google Ads features and how to make the most of them
SEISO’s guide to testing the latest Google Ads features and how to let them work for you
The post The five latest Google Ads features and how to make the most of them appeared first on Search Engine Watch.
Google Analytics Guide: Remarketing Audiences
This post was written by Claire Dabney & Sonika Chandra.
Remarketing Audience Overview
If you haven’t dabbled in creating remarketing audiences using Google Analytics yet, odds are you’ve probably heard the term remarketing audiences before (if not don’t worry we will cover it in this post).…
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What Does Google Ads Match Type Update Mean for Search?
At its core, Google Ads main priority is to connect businesses with the right audience at the right time. Google wants both the advertiser and the searcher to find value in the experience, therefore the engine is constantly evolving to better understand intent and thus drive value for both sides. …
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Google Ads new features: Five tips for your Google Ads campaigns
As Google adds more complexity and automation to its ad products, marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. SEISO looks at five new key actions you should focus on for successful Google Ads campaigns.
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Google Ads is phasing out Gmail ads – are Discovery ads the answer?
Marketers are all too familiar with Google’s ever-changing product updates; if you mention the word “core update” to an SEO, make sure there isn’t anything breakable near them. On the PPC side, the limiting of keywords in the search terms report caused a stir (and rightfully so) and in December, they announced a new update […]
The post Google Ads is phasing out Gmail ads – are Discovery ads the answer? appeared first on Brainlabs.
Top four SEO myths debunked: Director’s cut
Victorious’ Director of SEO highlights crucial SEO myths and dissects them to give you a clear picture of your search engine marketing efforts, expectations, and more.
The post Top four SEO myths debunked: Director’s cut appeared first on Search Engine Watch.
Google Ads Survival Guide During COVID-19: How to Overcome The Challenges
If your business has been struggling with COVID-19 issues, this post can help you set up a strategy to tackle Google Ads and the ever-changing advertising market.
Post from Hannah O’Brien
Google Ads Guide: Responsive Display Ads
What are Responsive Display Ads (RDAs)?
Responsive Display Ads are one of Google’s Smart Creative solutions. Similar to Responsive Search Ads, RDAs let advertisers upload assets (headlines, descriptions, images, logos), which Google will rotate and optimize based on expected performance.…
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