Disney announces Google partnership as it expands ad platform
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
Un-silo your PPC campaigns: 4 tactics for more cohesive marketing
Align your PPC initiatives with broader marketing strategies with these four tactics for harmonizing campaigns across channels.
Optimizing your Performance Max campaigns with Google Ads, GA4 data
Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign’s potential.
Google Ads Report Editor exporting zeros; Google is investigating
Google is investigating the exporting issues with Google Ads Report Editor.
Google Search Ads 360 gains retail media capabilities
Google said this will increase efficiency and scale for retail media with self-service.
Why the exact match keyword type in PPC is still relevant today
Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns.
How to analyze Performance Max search terms insights for PPC success
Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here’s how to analyze it PPC optimization.
6 tips for better PPC ad copy
Make every ad impression count with these tips for writing high-converting PPC ad copy.
Creating Google Ads campaigns with Gemini conversational AI: How good is it really?
Learn about Gemini AI’s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns.
Google LSAs Shows Competitors In Your Google Business Profile Listing
Imagine you pay for an advertisement, someone then clicks on that ad and is then able to see local competitors. Is that ad worth buying? Well, Google Local Service Ads that bring up your Google Business Profile can show nearby competitors in your Busi…
5 biggest challenges for PPC marketers in 2024
Get insights into the major hurdles PPC marketers will confront this year, from evolving audience targeting to changing tracking requirements.
Google Ads Country-Level Exclusions Limited To 120 Countries
Google Ads now limits the number of country-level exclusions you can add to your ads to 120 countries. This is a new limit but Google confirmed that location exclusions aren’t going away.
Google Ads now limits country-level location exclusions
The platform is limiting advertisers to an exclusion list of 120 countries.
Google launches privacy-focused measurement tool for advertisers
Meridian, an open-source Marketing Mix Model (MMM), is available now to select marketers and data scientists.
Why now is the most important time for nonprofit advertising
Maximize year-end donations for your non-profit by laying the groundwork early with steady advertising budgets and ongoing testing.
Craft winning paid search ads in 2024: 4 best practices
Stay ahead of the curve in paid search advertising. Learn how to create compelling ads that resonate with your audience and drive conversions.
Google investigating error impacting AdMob messages
Affected users can’t create or publish new messages within the platform’s privacy and messaging area.
Google Ads Solutions Tool Now Officially Live
A couple of months ago, we caught Google testing Google Ads solutions under the tools, bulk actions section. Well, now, Google officially announced it on its Google Ads developer blog.
Google is updating Local Services Ads verification process
The change is gradually rolling out in the U.S., beginning with smaller states and extending to larger states throughout the year.
Google must face some advertisers’ antitrust claims, says U.S. judge
U.S. District Judge Kevin Castel ruled that Google must face a proposed class action lawsuit but dismissed some antitrust claims.