Category: google ads

On August 31, 2021, Google notified advertisers it would drop support for expanded text ads for responsive search ads. Google is now reminding advertisers that Ad customizers for text ads, expanded text ads and Dynamic Search Ads will stop serving aft…

Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out to advertisers around the world in English with more languages to come later this year, Google said.

Google has a similar products section and carousel for Google Ads sponsored listings. We have seen similar products and similar shopping related results from the organic / free listings but now I am seeing examples of a search ad carousel for “similar…

We recently covered Google labeling the Google Ads with Related to your search labels and now we are seeing Google label ads with “People also consider” labels. Why is Google doing this? I really don’t understand to be honest.

We recently covered Google labeling the Google Ads with Related to your search labels and now we are seeing Google label ads with “People also consider” labels. Why is Google doing this? I really don’t understand to be honest.

Google is testing replacing the “call” button in the Google Ads, including Local Service Ads, with a “get phone number” button. This is a much longer phrase to use, but it is much more descriptive of what the button actually does; it gives you the phon…

Google is testing replacing the “call” button in the Google Ads, including Local Service Ads, with a “get phone number” button. This is a much longer phrase to use, but it is much more descriptive of what the button actually does; it gives you the phon…

Google Ads has a new warning notification within the Google Ads reports that reads, “The search location doesn’t match this campaign’s location targeting settings.” This is a way for Google Ads to target ads to geographic locations.

Ginny Marvin, Google’s Ads Liaison, said again “Ad Strength is not used in the auction.” She wrote this on X in response to an article on Search Engine Land named Google explains why Ad Strength is ‘so important’ as it addresses industry concerns.

Google is testing a sticky sponsored label in the Google Search results as you scroll down the search results and scroll past various Google Ads. The sponsored labels disappear as you get to the organic/free listings and then reappear when you go back…