A comprehensive guide to SSL certificates
Need to secure your site, but not sure where to start? Check out columnist Stephanie LeVonne’s helpful guide to SSL certificates and get informed.
The post A comprehensive guide to SSL certificates appeared first on Search Engine Land.
Please visit S…
Local SEO is about so much more than tools
Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us.
The post Local SEO is about so much more than tools appeared first on Search Engine Land.
Please visit Search Engine …
The fake information epidemic and how it will hurt local search in 2017
Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it.
The post …
17 link resolutions for 2017
Link builders, what can you do better this year? Columnist Julie Joyce shares her 17 link-building resolutions for 2017.
The post 17 link resolutions for 2017 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article….
4 steps to make your organic listings more effective
How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects.
The post 4 steps to make your organic listings more effective appeared first on Search …
Paradigm shift: Has Google suspended defamation removals?
Columnist Chris Silver Smith takes a look at what could be a recent policy shift in Google’s longstanding informal policy of granting court-ordered defamation removal requests.
The post Paradigm shift: Has Google suspended defamation removals? appear…
Organic Search Party: Our Top SEO Columns of 2016
Which stories got the SEO community fired up this year? Check out Search Engine Land’s top “All Things SEO” and “Link Week” columns of 2016 to find out!
The post Organic Search Party: Our Top SEO Columns of 2016 appeared first on Search Engine Land.
…
What you’re missing with SEO that will make a world of difference
While long-term efforts are SEO mainstays, contributor Julian Connors suggests more short-term reactive strategies can also have significant rankings impact.
The post What you’re missing with SEO that will make a world of difference appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Eat Local: Our Top 10 Local Search Columns of 2016
Hungry for some good local SEO content? Satisfy your hunger with Search Engine Land’s 10 most popular local search columns of the year.
The post Eat Local: Our Top 10 Local Search Columns of 2016 appeared first on Search Engine Land.
Please visit Sea…
Google Asks SEOs To Describe Themselves In A Word
So Gary Illyes from Google posted a request on Twitter last week, asking his followers to give a “one word synonym for SEO or webmaster.” I wanted…
BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year
Survey questions cover everything from SEO agency size and revenue to services offered and retainer fees.
The post BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year appeared first on Search Engine Land….
Link campaigns: Strategy development and review
Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy.
The post Link campaigns: Strategy development and …
Can SEOs make local search great again in 2017?
The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients.
The post Can SEOs make local search great again in 2017…
Small business owners: 3 steps to creating accurate Google Analytics reports
Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources.
The post Small business owners: 3 …
Why data amplifiers matter in a world of omnichannel discovery
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels.
The post Why data amplifie…
What the heck is machine learning, and why should I care?
Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains.
The post What the heck is machine learning, and why should I care? appe…
Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
Google’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners.
The post Finally going mobile-…
Google’s Top Searches in 2016: Pokémon Go & iPhone 7 outrank Donald Trump, Prince & Powerball
The site released a variety of its top search trends — ranking everything from top searches overall to the most searched people and global news stories.
The post Google’s Top Searches in 2016: Pokémon Go & iPhone 7 outrank Donald Trump, Prince & Powerball appeared first on Search…
Please visit Search Engine Land for the full article.
Bing’s top searches in 2016: Lady Gaga, iPhone 7 & video gamer DanTDM take top spots
While Bing ranked multiple topics — everything from top searched celebrities to tech trends — it didn’t share its most popular search term for the year.
The post Bing’s top searches in 2016: Lady Gaga, iPhone 7 & video gamer DanTDM take top spots appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
What we’ve learned about SEO in 2016
Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017.
The post What we’ve learned about SEO in 2016 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.