Category: Google Webmaster Blog

To provide a cleaner and more consistent search experience, we’re changing how some rich results types are shown in Google’s search results. In particular, we’re reducing the visibility of FAQ rich results, and limiting How-To rich results to de…

We now support sitenames for subdomains on all devices in some languages. We also updated how the site names system works, to increase its ability to make selections that are representative of sites listed in search results.

It’s been about a month since Search Central Live Tokyo concluded and about 2 weeks since SCL Jakarta! Looking back at the events makes us happy; it’s really great to be back and meet people in person! But let’s ponder what we learned.

The Sitemaps Protocol was introduced in 2005
to help search engines with the discovery of new URLs, and also to help with scheduling new
crawls of already discovered URLs. It’s a wildly popular protocol that hasn’t chang…

Today, we launched a new user feedback form for reporting quality issues for sites. In this post we will take a look at some of the new form’s features.

In order to help you better understand issues with video indexing, Search Console will start reporting
more specific issues with clear actions to help you make your videos more prominent on Search.

A few weeks back, we announced that Search Central Live is coming to a few locations in Asia Pacific throughout 2023. If you speak Indonesian fluently and are interested, Search Central Live Jakarta is happening on July 12, 2023!

In this post, we discuss tips to help you take advantage of the Search Console bulk data exports
without incurring significant cost in BigQuery.

To better surface relevant, expert, and knowledgeable content in Google Search and News,
today we’re introducing a system called topic authority that helps determine which expert
sources are helpful to someone’s newsy query in certain specialized topic areas, such as
health, politics, or finance.

Search Central Live is back in Asia Pacific throughout 2023 and we can’t wait to meet you in person! We’re now ready to bring the events to more locations in the Asia Pacific region. Specifically, India, Indonesia, Japan, Singapore, and Taiwan are on our list.

In early 2020, Google’s Chrome Team introduced the Core Web Vitals to provide a suite of quality signals for web pages.
The Google Chrome team announced an upcoming change in the metrics for the Core Web Vitals to better evaluate the quali…

A few recent issues made us realize that the hreflang x-default value is potentially underused
by sites that already use hreflang to help search users find the right version of their pages.
We want to remind you that it can be a powe…

Helpful content generally offers a good page experience. That’s why today, we’ve added a
section on page experience to our guidance on creating helpful content and revised our
help page about page experience.

Google Search now shows an expanded display of shipping and return information on Google Search text results for
merchant sites. We’re also making it easier to monitor and fix the structured data required to enable this
display using…

Videos can appear in several different places on Google, including the main search results page,
and video search results. Today we’re making changes to one of the ways videos appear in search results.
This will make it easier for u…

Every day, we’re discovering, indexing, and serving billions of web pages, and a significant
portion of pages we discover are spam. In 2022 we launched multiple updates to our systems
to thwart these attacks and ensure a spam-f…

When we launched the Search Central Virtual Unconference series, we got a lot of feedback to
organize events in multiple languages. On February 17, 2023 we held the first Virtual
Unconference en español after receiving a lot of requests for an event in Spanish.

One advantage of analyzing your performance data outside Search Console is that it allows you to
add more context to your reports, you can enrich the data with internal data you have about your
site. In this post we discuss how to en…

The Search Central Community is an online forum where site owners can help each other
troubleshoot issues around their site’s presence on Google Search, discuss various Search
updates, and share tips on improving their site’s visibi…

We’ll begin using page experience as part of our desktop ranking systems beginning in February
2022. The rollout will be complete by the end of March 2022. This ranking launch will be based on
the same page experience signals that we rolled out for mobile earlier this year.