Bing Ads Expands Bid Landscape Estimator Tool To Ad Groups, Non-US Markets
In March, Bing Ads launched its Bid Landscape tool in the US — essentially equivalent to the Bid Simulator in Google AdWords. Now, Bing Ads is rolling out Bid Landscape to at the ad group level. Non-US advertisers also now have access to bid landscape at the keyword level. Bid Landscape shows…
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Microsoft Shuttering Bing Ads Express
Bing Ads Express, Microsoft’s program to encourage small businesses to adopt the paid search platform, will be sunsetted this summer. Launched just last October and modeled on Google’s own AdWords Express, the program was designed to simplify and automate paid search advertising across…
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Bing Ads URL Auto-Tagging Finally Arrives
Rejoice, the Bing Ads team has finally rolled out one of its most-requested features — auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics can flow into Google Analytics. Until now, advertisers have had to manually add tag URLs or…
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Bing Ads Tweaks Its Tune: Desktop/Tablet Traffic To Be Combined, Adding Tablet Bid Modifier
You may recall last spring, Bing Ads issued a manifesto of sorts in response to Google’s announcement of Enhanced Campaigns titled Advertisers Deserve Control: “We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our…
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New Bing Ads Location Report Shows Whether Ads Were Triggered By Physical Location Or Location Interest
The Bing Ads team has added a new Geo Location report that offers more detail on the type of targeting methods used in serving your ads. The report is available under the list of Targeting reports via the Bing Ads API and the web UI. Aptly named, the “Geo location (New version)” report…
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Bing Ads Editor To Get Several New Targeting Enhancements
Bing Ads is currently piloting several new features for Bing Ads Editor that are planned to roll out in the coming weeks. Here’s a preview of three of the new features. Bulk Location Targeting A new “Targeting” tab will be the hub for users to add location targets and exclusions…
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Bing Ads Launches Live Chat Support And Industry Insights Portal With Research, Case Studies
Today, the Bing Ads team announced the launch of live chat support and a new industry insights portal. Live Chat will be available at all hours every day of the week for in its English-language markets. Customers can use Live Chat to ask questions abou…
Bing Ads Gets Friendlier To Big Accounts: Now See Up To 50,000 Keywords In Web UI
Managing big accounts in the Bing Ads web UI has long had its challenges. The team is starting to change that. Now, at the account, campaign and ad group level, paid search managers can now see performance data on as many as 50,000 keywords in the web interface of Bing Ads. The results used to…
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Bing Ads To Give Agencies More Functionality To Manage Client Relationships
The way agencies manage their customer accounts using their agency login in Bing Ads is soon to undergo a revamp. Currently, client account lists are housed under the Agencies tab, but Microsoft acknowledges there have been limitations to the functiona…
PPC Managers: Download Latest Bing Ads Editor To Keep Google Import Function
Microsoft wants to get the word out to Bing Ads Editor users be sure to update to the latest version of Big Ads Editor. As of today, users with versions Bing Ads Editor older than 10.2 will not be able to use the Google AdWords Import function. Today, …
Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report]
In the first quarter this year, U.S. search advertising spend rose 8 percent when compared both quarter-over-quarter (QoQ) and year-over-year (YoY) according to IgnitionOne’s latest report which looks at the campaigns run through its digital marketing platform. In Q1 2014, paid search clicks…
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Bing Ads Launches “Bid Landscape”, A Keyword Level Bid Simulator Tool
Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they’re likely to see from changing keyword bids. AdWords users will immediately be comfortable using the tool because it so closely resembles the Bid Simulator in that platform — down…
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Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate
Just about anyone who has imported a campaign from Google AdWords or uploaded a new keyword set into Bing Ads has experienced the “duplicate keyword” error that occurs when two keywords in an ad group have subtle differences like hyphens or accents. That’s because Bing Ads removes…
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Bing Ads Now Shows Zero-Click Search Queries, Offers 20 To 40X More Data Than Before
Formerly dubbed the Search Query Report, Bing Ads has updated what’s now called the Search Term Report, which houses the data on the terms users actually typed before clicking on an ad. Included in the new release are results on zero-click search queries. These terms had been excluded from…
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Drive PPC Revenues By Addressing The Bing Dilemma
In February, comScore released their monthly analysis of the US search marketplace, reporting Google with a 67.6% share of the search market and Bing, which powers Yahoo! search, a 28.7% share. Though these findings continue to confirm Google’s dominance in the search landscape, it’s important to…
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New Bing Ads Editor Version Now Available
Today Bing Ads announced the latest version of Bing Ads Editor is available and ready for download. We’ve covered some up the updates already, including the improved sync results window, Bing Ads Editor Update Gives The Lowly “Sync Update” Window Real Functionality (be sure to check out the…
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New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review
Along with news that a new release of Bing Ads Editor is imminent, today the Bing Ads team announced an upcoming update to the conflict resolution workflow designed to simplify the campaign conflict review process. Campaign conflicts can arise when mul…
Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets
Bing Ads announced today that it will complete roll out of sitelink extensions on mobile devices in the US in coming weeks. In a post on the Bing Ads blog, Microsoft’s Eliot Li said they currently have enabled over 60 percent of the mobile traffic on the Yahoo Bing Network (YBN) to run…
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Bing Ads Updates Reporting Capabilities, Chiefly Conversion Performance Insights
Today, Bing Ads announced the roll out of several new updates to the reporting capabilities. For advertisers with conversion tracking enabled, this will likely be the most welcome change announced today. At long last, Bing Ads has introduced the full s…
A Study In Quantity: Sometimes Less Is More
There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]