Google Keyword Planner Tool Bug
As you know, Google’s keyword planner tool is going to overtake the keyword research tool and advertisers are getting accustomed to the new tool.
Meet The New Google AdWords Help Center
Google has completely updated and revamped the look and feel of the Google AdWords Help center.
This is a huge visual update from the previous version, which was much more text based…
Now See AdWords Bid Adjustments Reports In Google Analytics
Google announced they have bridged the AdWords reporting with Analytics reporting in one more way. They’ve now added bid adjustment reporting directly into your Google Analytics report interface.
Google said this is designed to “help you optimize you…
Report: Google PLAs Dominate CSE Channel Like Never Before [CPC Strategy]
CPC Strategy’s latest Shopping Comparison Engine report shows Google’s grip on the market only tightened in Q2. Across performance metrics, Google PLAs (product listing ads) continue to outperform other CSEs by wide margins. For example, in Q1, Shopping.com, Pricegrabber and Amazon…
Please visit Search Engine Land for the full article.
Google Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics
Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, found in the Advertising section under Traffic Sources in Analytics, are designed to help advertisers analyze the pe…
New B2B Content Consumption Habits In An Ever-Changing Advertising Funnel
In my last article, I discussed how some marketing tactics and concepts of yesteryear can still be applied in advertising to B2B customers today. Inevitably, however, some marketing media and channels have changed. The world of advertising has shifted …
Lesser Known AdWords Quality Score Facts
Juliana S., a Google AdWords representative, posted a topic in the Google AdWords Help forum named “uncovering quality score.”
In her post…
Budget Flexibility: Accounting For Regional Differences In AdWords
Recently, I’ve been seeing a lot of odd spending patterns in client accounts, especially when it comes to international Google AdWords campaigns. No, I’m not referring to mobile or enhanced campaigns — I’m talking about to a failure to account for regional differences in how…
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Google Product Listing Expander Shows 16 Products In Results
RKG spotted a new Google test with the Product Listing Ads, where Google will show an option to expand the products listing ads in the web search results to show up to 16 products in total…
4 Days Before Deadline, Google’s Larry Page: 75% Of Active AdWords Campaigns Are Enhanced
On today’s quarterly earnings call, Google CEO, Larry Page, addressed Enhanced Campaigns and noted that nearly three quarters of AdWords campaigns have migrated. Page said: “… we want to make advertising super simple for customers. Online advertising had developed in very device…
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AdWords Enhanced Campaigns Now In Google Analytics
Google Analytics now is showing a new advertising section under AdWords for Enhanced Campaigns.
As you know…
Google Tablet CPCs Rise 1.7% Above Desktop For First Time [The Search Agency Report]
The Search Agency issued its Q2 State of Paid Search report today, finding that overall impressions were up 19.2 percent across all search engines quarter-over-quarter (QoQ), while overall clicks declined 7.8 percent. Cost-per-click (CPC) rose across all devices. This marks the first quarter The…
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New PPC Trend? Staples & Toys”R”Us Among Top Advertisers With More Impressions From PLAs Than Text Ads [AdGooroo Study]
Advertisers have flocked to Google AdWords Product Listing Ads (PLAs) since Google Shopping transitioned to a paid model last fall. A new study by AdGooroo estimates more than 4 billion PLAs were displayed in the U.S. from March to May 2013, accounting for 5.9% (71.7 billion) of the total of ad…
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Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements
This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers running back-to-school or summer blow-out promotions. As we previously reported, Google announced new specification…
Google Testing PLA Expansion To Show 16 Product Listing Ads
Eagle eyes over at RKG spotted a new AdWords test that gives even more real estate to Google’s successful Product Listing Ads. In a screenshot captured by RKG on July 15th and posted by paid search analyst, Nick Bremenstul, an expansion arrow displays below the typical display of five PLAs….
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Google Study: Mobile PPC Ads Also Do Not Cannibalize Organic Traffic
Google released a new study as part of its series of analysis aimed at answering the perpetual question of whether PPC ads cannibalize organic traffic. You know the question: “If I’m already ranking, why should I pay for ads if they are just going to steal free clicks from my organic…
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Analyzing Cost-Per-Click Inflation In The Marketplace
In any pay-per-click auction environment (like paid search), the average cost-per-click (CPC) represents the result of a complex auction algorithm which includes multiple factors, such as: Competitiveness level Quality Score Bidding strategy Seasonalit…
Quality Score Explained By A Former Googler
With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important than ever to make sure your ads have a great ad rank. But CPCs are on the rise – so unless you can improve your conversion rate so you can increase…
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Finally, Auto-Tag Bing Ads URLs For Google Analytics: Bizible Debuts Free Tool
The ability to auto-tag destination URLs in Bing Ads has been one of top product requests for the platform for years now. Manual URL tagging is ire-inducing, error-prone and a real impediment to many advertisers even running campaigns on Bing Ads. If you use Google Analytics and don’t tag…
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All Hail Quality Score – King Of The AdWords KPIs!
(Property of HBO) The high-level relationship between Cost-Per-Click and Quality Score is well known: the higher your Quality Score, the lower your cost per click. Earlier this year, I published some research data showing how, as average Quality Scores…