AdWords Bid Management And Account Structure Mistakes To Avoid
On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Geddes interviewed me about Quality Score for his WebmasterRadio.fm show, Marketing Nirvana. He asked for my thoughts on AdWords now that I’m a user rather than someone building it, and I thought that…
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PPC Excel Tips For Every Level: Part 1, Huge Time Savers For Beginners (And Beyond)
Excel is that must-have tool for managing, analyzing and reporting on paid search campaigns that is impossible to know too well. Many of us are self-taught — picking up tips and tricks here and there — which makes it even harder to know what shortcuts and secret powers we’re…
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A Paid Search Christmas Carol: Learn From The Ghosts Of SEM Past, Present & Future
‘Twas the night before Christmas in the search marketing department and SEM Director Scrooge was heading out hours before his staff. “Director Scrooge,” said one of the young SEM analysts, Tiny Tim. “It’s Christmas Eve. The gang and I wanted to know if we could get a paid search management tool for…
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Report: Google PLAs Deliver 4X Revenue Lift For Retailers In Early Holiday Season
It’s probably not too surprising to hear that retailers have doubled their year-over-year spend on Google product listing ads this holiday season thus far. After all, the paid format of Google Shopping had just rolled out in the fall of 2012. What is stunning, however, is the four-fold…
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Retailers Spending Record Levels On Paid Search In 2013 Holiday Season
An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and are realizing new levels of revenue from their paid search efforts this year. The record highs in paid search activity se…
Google Asks Searchers: Did You Find This Ad Useful?
We’ve seen this before on the organic and paid side, where Google explicitly asks the searcher, did they find the ad or the search result useful. Instead of using actions to measure, in this case…
Default Campaign Settings In AdWords — The Good, The Bad & The Ugly
Fellow SEM experts, how many times has this happened to you? A newbie joins your company (or a company with which your SEM agency is working) and is convinced that he is an SEM master. He’s read a few SEM books, attended a conference or two, and gone through the AdWords tutorials, after all….
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Google Knowledge Graph Gets Ads
I am shocked to see Google testing ads on the knowledge graph so soon! @gfiorelli1 posted a picture on Twitter of the new car knowledge graph that launched a week or so ago with an ad format on it…
Google Testing Ads On The Knowledge Graph
Google is testing showing ads on the knowledge graph. Gianluca Fiorelli from Spain shared a screen shot of the ad format on Twitter. The new ad format seems to be a local ad that shows local dealers specifically for the new car knowledge graph format. …
3 Components Of Geo-Targeting Excellence For 2014
Smart use of the geo-targeting controls through Enhanced Campaigns in AdWords will prove to be the single largest opportunity for paid search marketers in 2014. Geo-targeting is nothing new. It has been a foundational element for local and regional bus…
Google Keyword Planner Now Shows Trademarked Terms
At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving SEO tweeted about the new feature, noting that McDonald’s “I’m Lovin’ It” tagline is not marked as trademarked while…
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3 Ways AdWords Scripts Will Make Your Holidays Merrier
The holidays are officially upon us, and if you’re reading this, I must give thanks to you for your time. When I still worked at Google, this was the time of year when new product launches came to a crawl since most advertisers were too busy to deal with change, and only the most persistent…
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Google AdWords Poaching Clients Again?
A senior Google AdWords advertiser and consultant, Whitey, posted in the WebmasterWorld forums that he has seen new cases of Google AdWords employees stealing or trying to poach clients away from AdWords agencies…
Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords
In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis…
Now “Undo” Google AdWords Changes From Change History Reports
Taking action after a completing a test in Google AdWords may just have become a whole lot easier. An new “undo” button was spotted last night in the Change History reporting by Heather Cooan, director of client services at Clix Marketing. Here’s a screenshot from Heather’s…
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Google Trusted Stores Now Integrates With AdWords, Shows StellaService Ratings In US
Today Google formally announced several updates for Google Trusted Stores, the free ratings service Google launched in 2011, just ahead of Black Friday and Cyber Monday. AdWords Seller Ratings Integration Google Trusted Stores is now among the services that help to power seller ratings, which show…
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Google Shopping Adds Shortlists, 360° View & Quicker Browsing
Google announced they made some improvements to Google Shopping before the holiday season – keep in mind, it is a paid product placement service now.
The new features include:
Holiday Shortlists: Premade categories of products you may want to by in t…
Will Big Retail Rule Paid Search On Black Friday, Cyber Monday Again This Year?
Here we go, just over a week until Black Friday and Cyber Monday. All hands are on deck, budgets are ready to be unleashed. The big box retailers appear poised to yet again dominate paid search results for queries related to these all-important retail …
Google AdWords Conversion Optimizer Now Supports Mobile Call Extensions
Kim Clinkunbroomer shared on Google+ that you can now work with your mobile call extensions within conversion optimizer in Google AdWords.
In short, Kim spotted a new call out in the AdWords console announcing a new feature that links to this help doc…
Google Takes Google Partners Worldwide
Coco from the Google AdWords team announced in a Google AdWords Help thread that Google has taken their Google Partners program worldwide…