Out of Beta: Google Shopping Campaigns For PLAs Now Available Globally
Google began testing Shopping campaigns with a limited set of advertisers last year with the aim of streamlining the often cumbersome task of Product Listing Ad management. Today, after just over a 3-month beta period, Google is rolling out Shopping ca…
A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo
YouTube and Facebook have long been the favored social accounts promoted by brands in paid search ads. Visa is cracking the mold. In what may be a first for a major brand, the Olympic sponsor is using paid search to drive visitors to its Tumblr account…
Advanced SEO Analysis – Part 1: SEO Research & Wisdom Of The Crowd
A couple of years ago, I was invited to speak at the SMX Advanced conference in Seattle on the topic of SEO and competitive intelligence. It is an area of SEO I’m passionate about, not only because it is one of the most difficult things in SEO to scale and do right, but also because […]
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With Susan Wojcicki Heading YouTube, Google SVP Sridhar Ramaswamy Takes The Reigns Of Ads And Commerce
With today’s news that Google ads veteran Susan Wojcicki has is now heading YouTube, Google tells Search Engine Land that Sridhar Ramaswamy will lead the ads and commerce team. Ramaswamy and Wojcicki, who’ve both shared the title of SVP, Ads & Commerce, have been jointly running the…
Please visit Search Engine Land for the full article.
Google AdWords Flexible Conversion Counting
Google sent an email to AdWords advertisers yesterday announcing a new change to how Google will allow you to customize how you count conversions.
Kim Clinkunbroomer posted the details on Google+ about what is launching this month in AdWords…
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Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click
This morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers more flexibility in how they track conversions in AdWords. With the update comes a semantic change that ushers in new names for the Conver…
Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite
In a sign of where its focus lies and the growing importance of PLAs in the search ecosystem, today Google is introducing the DoubleClick Search Commerce Suite, what it calls “a smarter, faster, product-centric layer to search management”. The Commerce Suite is comprised of two new…
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Start The New Year With A PPC Health Check: Part 2
Welcome to Part 2 of my PPC Health Check series! In part 1, I covered account structure, settings, conversion tracking and budgets. Today’s piece will help you understand the areas you need to be checking with regard to keywords, ads and performance. Reviewing a campaign properly isn’t…
Please visit Search Engine Land for the full article.
Google’s New Search Funnels Attribution Modeling Tool
Google announced on Google+ a new AdWords tool for determining the attributions that lead to your conversion. The tool is named the Search Funnels Attribution Modeling Tool…
My AdWords wish list for 2014
Many AdWords professionals spend a lot of time navigating the interface. In this post Haukur Jarl lists five wishes that would make AdWords easier to use.
Post from Haukur Jarl on State of Digital
My AdWords wish list for 2014
Google Brings Search Funnels Attribution Modeling Tool To AdWords
Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are part of the sales funnel. Advertisers can look at five different attribution models in AdWords and compare…
Are You Ready For The New Google Shopping Campaigns?
This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for…
Please visit Search Engine Land for the full article.
Are You Ready For The New Google Shopping Campaigns?
This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for…
Please visit Search Engine Land for the full article.
Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing
It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer’s less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top…
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5 PPC Tactics Super Bowl Advertisers Are Using To Boost Their Campaigns
In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for “Super Bowl ads”. While the majority of Super Bowl advertisers still aren’t taking to PPC, those that…
Please visit Search Engine Land for the full article.
DeepMind Buy Another Google “Moonshot” Of Sorts
Re/code offers some additional insight into the $400+ million acquisition of artificial intelligence (AI) startup DeepMind that was reported last week. The people at DeepMind will apparently work with the search team at Google but not exclusively: Or a…
The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013
The Search Agency released its Quarterly State of Paid Search Report today with Q4 performance data among its client set that spans several industries with global spend. The report shows paid search spend rose 37.4 percent year-over-year. Mobile Growth…
A Former Googler’s Routine For AdWords Management
It’s been seven months since we launched Optmyzr’s first tool at SMX Advanced in Seattle – the Quality Score Tracker – and we’ve been busy adding tools, reports and optimizations since then. Now, one of the most common questions we get is when to use various…
Please visit Search Engine Land for the full article.
Bing Ad On Google AdWords For Car Insurance. Why?
Matt Burgess posted a picture on Twitter of an ad he spotted on his iPhone when searching Google for [car insurance]. It was an ad from Bing.
How weird. Why would Bing advertise on Google for such an expensive keyword…
Google Loses Again In AdWords Patent Infringement Case
A judge has determined patent-holding company Vringo is entitled to additional royalties from Google in a patent infringement case involving Google AdWords. The order stems from a case brought by Vringo subsidiary I/P Engine in 2011 that claimed filter…