Google opens home service ads to HVAC services and electricians
The local ad product is also now available in Sacramento, CA.
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Google AdWords Adds User Access Permissions Report
Google added a way to export a report that shows you who has access and what level of access they have to your AdWords account…
Google Showing Green Ad Label To Some Users
Google seems to be broadly testing changing the yellow ad label to a green colored ad label. I am seeing this being reported by my European Twitter folks including @sergey_alakov…
Google testing green “Ad” labels in UK
Many users in the UK report seeing the green icons in UK SERPs.
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A script to set recurring monthly budgets in AdWords
Columnist Frederick Vallaeys shares a modified version of Google’s flexible budgets script that allows you to automatically distribute your monthly budget in an intelligent way.
The post A script to set recurring monthly budgets in AdWords appeared fi…
Visual analysis of AdWords data: a primer
Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned otherwise.
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Google’s New Nearby Ad Format Looks Like Free Results
It looks like Google has released a new format for the local ads. When you search for [oil change] in Google on your mobile device…
Google AdWords Shopping Adds Product Status & Effective Max CPC Reports
Google announced they added two new Google AdWords reports specific to managing your shopping campaigns. The two new reports are named product status reporting and effective max CPC reporting
There is now a new product status column…
Google makes AdWords Products tab more useful for Shopping campaigns
In addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes.
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Google AdWords Testing Green Call/Phone Icon Button
Google seems to be testing a new ad format, with a green app like looking phone icon. This is in addition to the blue subtle call phone icon. Truth is…
Google AdWords Image Ads Bug With Embedded SVG Images
Google has confirmed a bug within the Google AdWords Image Ads feature…
AdGooroo releases travel and retail keyword results after Google’s right rail ad change
Overall, the number of advertisers competing is down and CPCs are up somewhat, but results can vary widely by keyword.
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First-page minimum bids continue to rise in wake of Google desktop SERP changes
Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries.
The post First-page minimum bids continue to rise in wake of Google desktop SERP changes appeare…
New: Google AdWords OEM Automotive Ads
Google announced a new search ads, AdWords, format for automative ads for OEMs such as Toyota, Honda, etc.
Now, if the OEM is buying ads, they have the option to have a richer experience with their ads. The ads come up for searches around their bran…
From waste to win: watch how a simple change affects AdWords performance
Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control.
The post From waste to win: watch how a simple change affects AdWords performance appeared first on Search Engine…
Google launches its giant mobile search ads for auto makers in the US
Ads for nearby dealers are also now available in mobile search in the US.
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The real impact of Google’s new paid search ad layout on organic search
We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.
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Three early results of Google removing right-hand side ads
About a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search ads from the right-hand side.
Google To Complete Major Redesign For AdWords Over Next 12 Months
Google announced this morning they are going to be redesigning the AdWords platform over the next 12-18 months. Of course…