Leverage the power of IBM Watson in your AdWords campaigns
Columnist Russell Savage shows how you can integrate information from IBM Watson’s API into your AdWords scripts to get keyword information from webpages.
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New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout
A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related items and more on a single page.
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Google AdWords Won’t Let You Upload Flash Ads Starting Tomorrow
As you already know, Google is removing the ability for advertisers to use Flash format for their ads in the Google Display Network and DoubleClick Digital Marketing. Well, starting tomorrow…
Google Keyword Planner Drop Exact Match: Keyword Volumes Increase
There are several advertisers complaining that the Google Keyword Planner is showing higher search volumes now than in the past. It seems Google has dropped the ability to see exact match search volume and now lumps all variations in the same search v…
Google Keyword Planner Bug Confuses Access To Tool
Over the past couple weeks, many advertisers and marketers have been reporting that the Google Keyword Planner tool has been removing people’s access for those who do not have active campaigns. It worked for me…
Interactive Google Partner Badges & Premier Google Partner Badge
Google has announced a new version of their partner badge. The partner badges are for Google partners in their paid products, such as the ad products around Search, Mobile, Video, Display and Shopping…
Google opens Customer Match to Shopping Campaigns
Advertisers will be able to retarget customers with product listing ads.
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Google clarifies Keyword Planner doesn’t require an active campaign
Google says a technical glitch is causing some users to receive error messages when trying to access Keyword Planner from AdWords.
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The right way to get dynamic with Google AdWords
Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.
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What’s the best attribution model For PPC?
Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client?
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Google facing likelihood of third antitrust complaint in Europe
AdWords and search-box contracts the focus of potentially impending third Statement of Objections from European Commission.
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Google’s Sundeep Jain on the Expanded Text Ad roll out, device bidding, similar audiences & more
During a keynote discussion at SMX Advanced, Jain shared insights on how Expanded Text Ads will roll out and what advertisers should be working on ahead of the holidays.
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Google AdWords Report Editor Now With Full Video Ad Reporting
Jon Diorio, a well liked Google AdWords Product Manager, posted on Google+ a little feature add to the Google AdWords Report Editor. Specifically…
Google Local Pack Deals Label
Google is testing a new ad label in the local pack…
Google AdWords Medical Ads Replaces Ad URL With Web Site Type
Glenn Gabe shared a screen shot on Twitter yesterday showing how for a query on [migraine symptoms] one of the ads listed had the green URL replaced with the type of web site it is…
Fishing for B2B success: How to use AdWords to “land a big one”
Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B.
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Google confirms ads coming to Local Pack
Google discussed the ad placement — potentially a major development for local marketers — at SMX Advanced.
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AdWords Ads Coming To Google Local Pack
At SMX Advanced yesterday, Google announced that ads are coming to the local pack. That means one of the three local results in the local pack will be an ad and local SEOs need to make sure their clients show up in the top two local results…
Big changes to device bidding In AdWords: What could they mean for your accounts?
Columnist Laura Collins discusses the impact of individual device bid adjustments in AdWords, an upcoming change recently announced during Google Performance Summit in San Francisco.
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Five insights your paid search team should be stealing from organic
Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance.
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