Getting to the bottom of Google expanded text ad CTR and CPC

Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.

The post Getting to the bottom of Google expanded text ad CTR a…

AdWords Express expands deeper click-to-call reporting, adds ad scheduling and more

Three new features arrive for small businesses using Google’s automated ad service.

The post AdWords Express expands deeper click-to-call reporting, adds ad scheduling and more appeared first on Search Engine Land.

Please visit Search Engine Land for…