Phrase match is dead. Long live phrase match!
Reports of the demise of phrase match have been greatly exaggerated, finds contributor Steve Cameron. It turns out that there are certain situations in which it comes in pretty handy.
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Google AdWords doubles the number of Sitelinks on search ads
With the new Sitelinks format for Google AdWords, you can now have as many as 8 Sitelinks in your ads.
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Google rolls out previously announced ‘Landing Pages’ mobile assessment tool
Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed for mobile.
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5 non-traditional skills to look for in a PPC account manager
You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills — among others — are key to being a stellar staffer and to hiring one.
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Google AdWords Searches Card Helps Spot Search Trends
Google AdWords has a “card” on the new AdWords interface named “searches card” that aims at showing advertisers rising search trends. Specifically you can see which words your customers are using to search for you on Google.com, and refine your keyword…
How important is Google Shopping for retailers?
Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales.
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Developing YOUR audience targeting strategy
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.
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Analyst: Google’s default search deal worth $3 billion to frenemy Apple
Bernstein analyst says that payments by Google to Apple this year might be worth as much as $3 billion.
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AdWords app-install campaigns to sunset as Universal App Campaigns take over
Google says Universal App Campaigns are now delivering 50% of app downloads across its network.
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Site category exclusions for Google Display Network getting brand safety update
The changes are related to updates first announced in March in response to an advertiser YouTube boycott.
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Site category exclusions for Google Display Network getting brand safety update
The changes are related to updates first announced in March in response to an advertiser YouTube boycott.
The post Site category exclusions for Google Display Network getting brand safety update appeared first on Search Engine Land.
Please visit Sear…
Google AdWords Matches New Organic Sitelinks Design With Carousel Buttons
Google AdWords announced they have launched a new design for the AdWords sitelinks. This new design matches the mobile design for organic sitelinks that Google pushed out a few weeks ago. It is a carousel that you can swipe left and right and tap on th…
Google Keyword Planner Showing “Okay Google” Keyword Ideas
John Lincoln shared a screen shot on Twitter of keyword ideas shared by Google’s keyword planner tool. This suggestion he shared showed how Google was suggesting that John bid on the term [okay google]…
Google advertisers blacklisted after exploiting AdSense, driving down CPCs
These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate.
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AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content
New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions.
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Google Shopping Ads Tests Stores In Carousel Format
Josh Leibner notified me on Twitter of Google testing a out a new format for the Google Shopping Ads. In this format…
Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters
Stores are shown in cards instead of a list.
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This script creates Google Slides with AdWords data to automate your presentation-making
Last week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords data to a Google Slides presentation.
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Google AdWords Ads Looking More Like Organic Results
There were a few tweets that caught my eye the other day from @ppchubbub and @dannayroberts that show off Google AdWords ads that really start to look more and more like the organic listings. The only real difference is the ad label…
Privacy group files flawed complaint against Google Store Sales Measurement
EPIC gets the basic facts wrong about the data being used in Google program.
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